Digital Marketing Specialist Marketing & Digital at YOH Services LLC in Newtown, Pennsylvania

Job Description:

Digital Marketing Specialist needed for a long term contract opportunity with SAP America located in USA.

The Big Picture – Top Skills Should You Possess:  

• Digital Marketing


• Excellent Communication Skills


• Time Management

What You’ll Be Doing:

Responsible for providing an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand. Activities may include content management, search engine optimization, audience engagement, web design, email engagement, and social media channel management. Utilizes a broad knowledge of Digital Marketing services to support stakeholders in their programs. Evaluates, implements and optimizes innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.

Responsibilities:

• Based on supervision and plan, help deliver content build/collection/distribution plan. Meet target goals, and evaluate results for continuous improvement.


• As assigned, evaluate search results and apply tactics to improve appearance (in search) and access of SAP content and resources.


• Consult with project team members who provide guidance to help understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings to achieve desired results.


• Analyze usage of mobile devices for accessing SAP digital properties and develop innovative approaches to make the properties more accessible and desirable via mobile device.


• With supervision, recommend user experience testing and A/B testing, to make recommendations and optimize web designs/content that enhance perception of visitors to SAP properties and increase online engagement.


• With supervision engage with SAP digital audiences through online conversations to understand their needs. Moderate online interactions to ensure optimal experiences.


• With guidance help gather business requirements to support platform evaluation. Work with stakeholders and other departments to plan and deliver tools that support the business and audience needs.


• Based on manager guidance, ensure customers are given a relevant journey and seamless experience to ensure we help them convert faster and drive pipeline and revenue.

Qualifications:

• Bachelor’s Degree or equivalent work experience.


• Excellent written and oral communication skills.


• Minimum 2-4 years of marketing experience.


• Proven ability to manage online reputation and interaction.


• Experience with digital marketing.

If This Sound Like You, Apply Now!

Recruiter:  Kelly Kingera

Yoh makes finding and applying for jobs simple.  Partner with Yoh to find the right opportunities across multiple industries in the US and UK.  Find out more here!  

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.