Digital Operations Marketing Manager at Alfa Laval Inc in Richmond, Virginia

Job Description:

Looking for a digitally savvy, technically-brilliant, data-driven marketing crusader familiar with automation systems supporting sales, marketing and content management. And, if you’re passionate and curious about energy efficiency and environmental protection, then you could be at the forefront of creating the digital footprint in connecting companies to these solutions.

What will you be doing? You will be championing online, web and digital initiatives. You will be leading the narrative for an effective and measurable digital foundation across a connected customer journey. And, you will be responsible for managing and optimizing the process and pipeline for creation, execution, and activation of digital omnichannel assets. You will also partner with local and global stakeholders on enabling and operationalizing the marketing technology vision.

If you have the super ability to find solutions, measure them, and want to be a part of an organization driving digital transformation across it’s product, people, process and technology, then keep reading.

Alfa Laval is looking for someone that can adapt to new environments and believes in iterative progress – failing fast and working through issues - alone and with others - until they are complete solved. Join a growing team to direct the development and growth of Alfa Laval North America digital platforms, while setting standards for an effective digital journey. 

Desired Skills

• Strong CRM, Marketing Automation, Lead Scoring/Lead Nurturing


• Website management


• Technical SEO Analyst


• Digital Sales Enablement Tools development (need examples)


• Video software skills in creation and editing


• HTML / Web development (a huge plus)


• KPI / Metrics driven


• Creating dashboards in any business analytics tool (ie: Power BI)


• Strong project management


• Natural data analyst

Desired Experience and Education

• Bachelor’s degree in Marketing or Business required or any combination of education and experience which would provide an equivalent background

• More than 5 years of experience in leading digital marketing initiatives that drive business results

EEO/Vet/Disabled Employer