E-Commerce Marketing Developer at Alfa Laval Inc in Richmond, Virginia

Job Description:

Alfa Laval Inc. is seeking a E-Commerce Marketing Developer to join our team!

This position develops online sales and manages all aspects of the Web Shop (product mix, pricing, promotions, reporting, functionality improvement).

Expectations and Responsibilities:

• 
  Customize ecommerce platform (Web Shop / product guide) based on local customer and business local needs.
  
  
  • Develop sales through e-commerce platform
  
  
  • Understand specific local market needs and customize the selection criteria, product names, vocabulary and technical specification.
  
  
  • For some KAM create customize pages and set up an Edi protocol.
  
  
  • Improve user interaction with the product catalogue based on customer feedback.
  
  
  • Define, implement and secure a governance model: home page, pricing, updated, pricing, promotion, access.
  
  
  • Provide necessary data (using PIM) to external web shops of our customers and advise them on how to present our products in their web shop.
  
  
  
  


• 
  Analyze customer interaction data.
  
  
  • Create and monitor KPIs with customer interaction data (visit, leads, orders) by customer, product, industry. 
  
  
  • Identify main usage gaps in terms of product and/or customer segments or industries. Discuss with Sales function and implement corrective actions.
  
  
  
  


• 
  Propose market offering and actions to promote products.
  
  
  • Based on data analysis propose to sales promotional actions and activities.
  
  
  • Monitor promotion activities impact on sales and customer satisfaction.
  
  
  
  

The successful candidate will have:

• Bachelor’s Degree in Web Marketing / Communications or equivalent experience with qualification in online media


• Experience with one or more computer language and frameworks


•  2-5 years of relevant Web Shop or E – Commerce experiences


• Proficiency with online marketing channels such as email, website advertising and social media


• Proficiency knowledge of Microsoft Windows environments


• Ability to analyze data using programs such as Google Analytics

EEO/Vet/Disabled Employer