Shopper Insights & Analytics Manager at Constellation Brands in Chicago, Illinois

Job Description:

Job Description

Position Summary

The Manager of Shopper Insights & Analytics is responsible for developing and executing the shopper research agenda which primarily supports Sales and Category Management partners in the Constellation Brands Beer Division. The Manager is responsible for identifying key shopper insights that will lead to enhanced growth across our strong portfolio of brands. The Manager will lead all aspects of projects while continuing to build business knowledge and strong cross-functional relationships.

Responsibilities

• Lead Shopper Insights & Analytics efforts primarily across Beer and Alternative Adult Beverages to guide Sales planning, strategy, and execution.


• Work directly with Category Leadership, Sales, and Innovation partners to (1) create the research agenda based on their questions and feedback, (2) involve stakeholders in the process of uncovering insights, and (3) translate insights into actionable recommendations and fact-based selling stories.


• Provide superior communication: summarize complex research and data findings into easy-to-use, actionable recommendations. Communicate creatively using multiple methods and platforms. Proactively share best practices and insights that drive market share growth for Constellation Brands.


• Exhibit strong partnership with external suppliers (research agencies): design clear research briefs, provide transparent and comprehensive feedback, and monitor execution of vendor projects.


• Develop insights through own interpretation of the data and validate vendor perspectives and recommendations.


• Represent the voice of the shopper: provide shopper expertise to the Growth organization, sales teams, brand and innovation leaders, and trade marketers. Become a trusted partner to these stakeholders while exhibiting strong influencing and negotiation skills.


• Coordinate multiple projects and meet deadlines.

Minimum Qualifications

• 5-7+ years of market research experience, preferably within a B2C context


• Well-grounded in market research fundamentals and methodologies with a strong emphasis on in-context behavioral-based methods


• Strong ability to design studies with a critical eye on self-reported data, and to uncover insights by synthesizing multiple pieces of information or research


• At least intermediate skill level with point-of-sale and panel syndicated databases (IRI, Nielsen, Numerator)


• Ability to create persuasive, fact-based, and insightful content to effectively communicate with both internal and external clients


• Experience in collaborating with internal and external resources to develop ideas and strategies for a common goal


• Bachelor’s degree required


• Passionate about the beverage alcohol industry

Preferred Qualifications

• Master’s Degree, preferred

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Location

Additional Locations

Job Type

Job Area

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).