Multicultural Marketing Manager at K12 Services in Herndon, Virginia

Job Description:

• Meet Stride


• Success Stories


• Responsibility and Inclusion

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders.  Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions.  Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

Summary: As the Multicultural Marketing Manager for General Education / Career Learning, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Marketing, the Multicultural Marketing Manager is responsible for planning, executing and tracking results of marketing campaigns that support the company’s B2C line of business. In this position, the Marketing Manager will work with stakeholders to create and execute marketing campaigns that support the General Education and Career Learning lines of Business. Responsibilities include overseeing development of paid and organic social media, digital audio, and email marketing. This role will work across the organization and with outside vendors to generate leads and revenue for the business. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. 

Essential Functions:   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Create marketing campaigns with a focus on digital marketing including paid media, digital events, social and search with the goal of customer acquisition


• Articulates and champions digital marketing best practices and standards across paid channels;


• Monitors trends across landscape (media channels) to identify opportunities to drive business goals


• Oversee definition and implementation of customer experience (Spanish speaking experience)


• Assist in go-to-market plans by working across MarComm, Demand Generation, and Enrollment Ops


• Work with internal Creative / Dev Teams to create emails, landing pages, lead capture forms and reporting


• Develop A/B testing and optimization plans for social display, digital videos, landing pages, lead forms


• Organize and maintain detailed schedule of campaign timing and execution for projects


• Use Adobe Analytics to track campaign results and analyze return on investment (ROI)


• Serve as a credible subject matter expert with a working knowledge of areas of responsibility


• Forges strong relationships with internal teams and external organizations;


• Ensures thorough, timely and accurate stakeholder communications.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

Minimum Requirements:   

• Bilingual in English/Spanish is a must


• Bachelor’s Degree and


• Five (5) years of progressive marketing experience with focus on demand generation


• Equivalent combination of education and experience

Certificates and Licenses: None required.

Other Required Qualifications: 

• Strong project management and organizational skills with attention to detail


• Excellent written and oral communication skills


• Experience in vendor management


• Ability to effectively utilize a system, such as Adobe Analytics


• Ability to build and analyze ROI (Return on Investment) based on campaign contribution


• Excellent presentation skills with ability to leverage technology effectively


• Excellent interpersonal and collaborative skills with ability to build strong working relationships


• Strong strategic thinking, analytical thinking, problem-solving skills


• Ability to work both independently and within a team-oriented environment


• Resilient and contributes to fostering positive team morale


• Ability to prioritize effectively and manage competing priorities to deliver and drive results


• High level of quality and accountability for work product


• Microsoft Office (Outlook, Word, Excel, PowerPoint,); Web proficiency.


• Ability to travel 10% of the time (minimal if any e.g. commercial shoot / team building events)


• Ability to clear required background check

Desired Qualifications:  

• Advertising Agency experience


• Online education industry experience

Desired Outcomes:

• Increase marketshare of Hispanic students


• Increased awareness of Stride among Hispanic target audience


• Increased enrollment of Hispanic students into Stride education programs

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home-based position

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. 

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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