B2B Content Marketing Manager at Zoetis, Inc. in parsippany, New Jersey

Job Description:

Zoetis is the industry leader known for developing and marketing first in class animal health products that help veterinarians provide a higher level of care to their patients. The ideal candidate for this position has strong digital and content marketing experience with demonstrable results, is a self-starter, strategic thinker and executes with excellence. He/she knows how to leverage storytelling to drive our narrative and can effectively engage our audiences which include pet owners and veterinary professionals. He/she will be able to manage content marketing efforts across our two distinct audiences, being able to understand the similarities, differences and synergies with the goal of amplifying and optimizing our marketing efforts.

Key Responsibilities:

Thinks like a publisher/journalist, leading the development of content initiatives in all forms to drive business objectives such as: creating awareness of the Zoetis brand, generating leads, building loyalty and driving cross-sell across our portfolio of products.Proactively collaborate with key stakeholders including our marketing team, creative agencies, corporate communications, sales colleagues and others. Partner with agencies and marketing team to create, display, distribute and measure best in class copy, video, graphics and interactive content.

• Manage the day-to-day execution of campaigns with a hands-on history of using email marketing, social media, influencer marketing, digital advertising and SEM. Deliver strong and consistent engagement through digital channels ensuring campaigns are delivered on schedule, are completed within budget and achieve performance targets.
  
  


• Facilitate content planning meetings, work with marketing communications to traffic content workflow from concept to syndication. Ensure brand, voice and tone consistency, relevancy and ongoing optimization. Maintain and update brand guidelines, digital asset management tool and other platforms as needed.

• Development and Management of Petcare B2B Newsletter. Includes:

• Creation of cost-effective newsletter strategy


• Developing editorial calendar, submission forms, deadlines, etc.
  
  
  • Working with Zoetis US team on landing page for articles
  
  
  • Manage calendar and article submissions for Petcare B2B newsletter that is being developed
    
    
    • Scheduling and maintaining MZR updates to master calendar
    
    
    • Working closely with brand marketing teams to amplify strategic product-specific initiatives through ZFS
    
    
    • Managing agency to coordinating creative for ZFS emails
    
    
    • Analyzing campaign results and taking proactive steps to modify when needed
    
    
    
    
  
  
  
  

• Manage Zoetis for Shelters (ZFS) e Newsletter - including:
  
  
  • Scheduling and maintaining MZR updates to master calendar
  
  
  • Working closely with brand marketing teams to amplify strategic product-specific initiatives through ZFS
  
  
  • Managing agency to coordinating creative for ZFS emails
  
  
  • Analyzing campaign results and taking proactive steps to modify when needed
  
  
  
  

• Manage MZR Communication Channels - includes:
  
  
  • Scheduling and maintaining MZR updates to master calendar
  
  
  • Working closely with brand marketing teams to amplify strategic product-specific initiatives through MZR
  
  
  • Managing agency to coordinating creative for MZR and brand-initiated emails, promotional tiles, content blurbs, offers pages
  
  
  
  


• Determine KPIs and monitor analytics/performance, while making real-time and long-term optimization improvements by program and channel. Recommend and implement process and technology improvements. Build test and learn programs around new topic ideas or content formats
  
  


• Work with agency partners and internal market research team to generate and share insights. Research should include trending topics, keyword research, consumer/market trends, competitive research, etc.


• Perform art direction, copywriting and editing as required with exceptional grammar skills and the capability to pivot between multiple customer segments/voices.

Desired Experience & Qualifications

• 5+ years' experience in content marketing with a strong track record of leading high performing campaigns and engagement strategies with experience with B2C and B2B marketing. Consumer + digital marketing experience strongly preferred


• Experience managing and analyzing content for digital & social channels; Facebook, Instagram, email and websites. Experience with monitoring social media listening/scheduling platform(s).


• Attention to detail particularly with regards to planning, proofreading and project management.


• Proven ability to develop partnerships and collaborate across functions and business divisions.


• Experience directing and managing agency relationships.


• Excellent presentation, facilitation and written/verbal communications skills.


• Proactive, collaborative, organized, curious, problem solver.


• A passion for results and ability to quickly adapt to change. Familiarity with design thinking and beta testing to implement continuous improvements.


• Demonstrated blend of creative and analytical talent.


• Experience with MS Office, Adobe Creative Cloud applications, CMS platforms and Google Analytics


• Bachelor's Degree required, preferably in Communications, Marketing, or a related field


• MBA/Master preferred

Full time

Regular

Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis. Apply Now