Co-Marketing Specialist (678406) at Zimmer Inc in Warsaw, Indiana

Job Description:

Job Summary

Zimmer Biomet is a world leader in musculoskeletal health solutions. Our team members are part of a company with a heritage of leadership, a focus on shaping the future, and a mission dedicated to alleviating pain and improving the quality of life for people around the world.

Support the generation and implementation of integrated co-marketing campaigns for a variety of consumer audiences including potential patients, current patients, caregivers and the general public. Amplify Zimmer Biomet’s (ZB) consumer marketing/co-marketing presence by creating, coordinating and delivering a wide range of consumer engagement activities including: local, regional and national marketing campaigns, corporate sponsorships, patient-focused seminars, and community events. All initiatives will be tracked and measured for success. Required to work closely with various team members to analyze KPIs and present insights gained to various levels of the organization throughout each initiative.

Principal Duties and Responsibilities

• Responsible for the project management of internal and external resources to ensure successful execution of defined co-marketing strategies within budget.

• Assist in developing of DTC (Direct to Consumer) co-marketing strategies that align with the business unit's commercialization strategy.

• Develop co-marketing content and collateral in both traditional and digital forms.

• Manage strategic partnerships with third-party organizations.

• Conduct voice of customer calls/meetings with appropriate stakeholders to gain inputs necessary to lead co-marketing communications strategy development.

• Responsible for garnering and growing relationships of existing and potential co-marketing partnerships.

• Responsible monitoring in-market co-marketing programs per defined key performance indicators and report out to multiple levels throughout the organization.

• Identify forward-looking opportunities to keep our consumer presence relevant and up-to-date with the latest technologies/platforms with the goal of expanding brand awareness and increasing consumer engagement.

• Responsible for educating the US sales force on the services and offerings available for co-marketing.

• Work with Corporate and Sales leadership to align execution of consumer engagement programs both regionally and nationally. This includes moderate level of support to convert prospective accounts.

• Support direct to consumer (DTC) strategies for Corporate or Product initiatives by attending team meetings, offering valuable insight on co-marketing area of business, participating in market research, campaign material development, execution, monitoring and reporting.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

Expected Areas of Competence

• Comfortable with cross-functional communication throughout multiple levels within the organization.

• Proven work experience with traditional, digital, and non-traditional forms of consumer marketing, including social media.

• Demonstrates strong written and oral communication skills with the ability to persuade, influence and clearly convey key messages.

• Strong promotional copywriting experience.

• Strategic thinker with the ability to work both collaboratively and independently, as necessary, to bring concepts to reality.

• Strong project management skills with demonstrated experience successfully managing projects through various obstacles while remaining on time and within budget.

• Forward-thinker capable of looking beyond what’s been done before to identify new opportunities for furthering our brand presence.

• Knowledge of advertising and promotional regulations as it relates to the medical device industry. Demonstrate ability to work creatively and successfully in a heavily regulated industry.

• Responsible for national co-marketing support and service and therefore self-manage time accordingly to properly support multiple US time zones.

Education/Experience Requirements

• Bachelor's Degree in Marketing, Journalism, Communications or other related field

• 3-5 years of directly related experience

• Agency experience preferred but not required

• Demonstrated experience in successfully developing and implementing sophisticated consumer and/or co-marketing programs

• Demonstrated record of success producing, publishing and creating content for the consumer audience

• Demonstrated record of success managing internal and external resources through the campaign development and execution process

Travel Requirements

Up to 40%

Additional Information

EOE/M/F/Vet/Disability

At Zimmer Biomet, we believe in The Power of Us, which means that we are stronger together. We are committed to creating an environment where every team member feels included, respected, empowered, and celebrated.