Digital Media Strategist at ACLU Foundation of San Diego & Imperial Counties in San Diego, California

Job Description:

The Digital Media Strategist plans, develops and executes ACLUF-SDIC and ACLU-SDIC (hereafter referred to as "ACLU-SDIC") social media strategies. This individual manages our websites and social media platforms, paid and organic social media marketing projects, blast email production, graphic and video production, data analysis, trouble shooting and tech support. Working collaboratively with the communications team, other ACLU colleagues (in this affiliate, statewide and nationwide) and external partners, the Digital Media Strategist utilizes the skills and tactics necessary to amplify and publicize our work, educate the public, engage our diverse audiences, and effectively influence how our issues are framed in social media. The Digital Media Strategist reports to the Communications Director.
Specific Responsibilities:
Social Media

Establish and maintain ACLU-SDIC's social media calendar to engage with diverse audiences

Generate, edit, publish and share compelling, error-free content with ACLU members, volunteers, supporters, activists and the public at-large daily
Curate ACLU-SDIC social channels, monitor and respond to audience comments
Create engaging graphics to accompany social media and blog posts
Increase reach and engagement on all ACLU-SDIC social media platforms
Oversee and track the growth, quality, reach, and optimization of ACLU-SDIC's social channels, setting and measuring metrics
Monitor analytics, trends, tools and applications and recommend new tactics and strategies as needed

Website

Maintain up-to-date, innovative and engaging ACLU-SDIC websites with strong, curated graphic elements
Compose and edit SEO-rich content for publication
Oversee daily maintenance, support and design
Analyze site performance metrics and make recommendations on content, site design and/or features as needed to optimize effectiveness

Videography

Drive full video production process including pre-production planning, storyboarding, set-up, shooting, post-production editing and broadcasting to target audiences
Plan and perform post-production tasks, including conversion of video formats, color correction, audio adjustment, adding graphics, captions, voice-overs, music and other content
Deliver finished videos that are informative, engaging, in alignment with ACLU-SDIC's brand, vision and narrative, and suitable for broadcasting via social media, web applications and other platforms

Online Communications

Ensure ACLU-SDIC's public face and voice are consistent and well-branded across all platforms
Work as a part of the communications team to conceptualize and create engaging, sharable multi-media content
Work as a part of the communications team and in collaboration with ACLU colleagues to identify opportunities to promote the affiliate's work and resources, and to meet reach and engagement objectives for ACLU-SDIC digital platforms, email action networks and website
Coordinate and collaborate with ACLU California Action colleagues to promote statewide policy objectives

Our "Must Have's"
The ACLU Foundation of San Diego & Imperial Counties encourages qualified candidates of all backgrounds to apply. An individual joining the ACLU-SDIC communications department as Digital Media Strategist must have a strong commitment to the mission, vision and goals of the ACLU. This individual must have a strong commitment to social equity and demonstrable understanding of how power is manifested in matters of race, ethnicity, age, gender, sexual orientation, gender identity, gender expression, religion, ability and socio-economic circumstances. This individual must be an avid consumer of news and information and possess the ability to analyze, synthesize quickly, and express ideas succinctly and persuasively. They must be committed to teamwork, have an exceptional ability to stay organized and possess keen attention to detail. They must be able to successfully manage multiple priorities, meet deadlines, and demonstrate confidence working with diverse stakeholders. The ideal candidate for this position will have:

Four or more years of professional experience in front end development, managing and planning for digital platforms
Strong creative skills and an eye for visual detail
Proficiency with digital platforms such as Twitter, Facebook, Instagram, TikTok, YouTube, Medium, WhatsApp and Hootsuite
Strong creative skills and an eye for visual detail
In-depth knowledge of graphic design, styles and layout techniques

Proficiency with design software and technologies such as InDesign, Illustrator, Dreamweaver, Photoshop and Canva preferred
Ability and willingness to quickly adapt to new technologies
Ability and willingness to quickly adapt to changing circumstances
Excellent interpersonal skills and professional credibility
Ability to accept criticism and revise work when necessary
Willingness and availability to work evenings and weekends, and travel when necessary

Ability to work both independently and as a team member with enthusiasm, optimism and a sense of humor

Proven track record driving growth of online audiences
Strong writing and editing skills, especially for social media messaging

English-Spanish proficiency preferred, but not required

Proficiency with social media advertising, issue-based campaigning, brand or advertising strategy

In-depth knowledge of CRM technology, Google Analytics and social media analytics trackers
Proficiency with Drupal 7
Proficiency with HTML/SASS/CMS
Proficiency with video post-production

Proficiency with audio, video and multimedia hardware, including DSLR cameras
Proficiency with Adobe video editing software such as Premier Pro, After Effects Design and Photoshop

What Else You Should Know:
The ACLU Foundation of San Diego & Imperial Counties is an equal opportunity employer. We are committed to maximizing the diversity of our team and seek applicants who can contribute to our inclusive culture. We encourage applications from women, people of color, persons with disabilities, lesbian, gay, bisexual and transgender individuals, veterans and people with arrest records and/or convictions.
Compensation
Salary dependent on experience. Excellent benefits include four weeks paid vacation; 18 office holidays; medical and dental insurance for staff members, and their families; life and long-term disability insurance; and 401(k) plan with employer match.
What Now?
Please submit a cover letter explaining your interest in and qualifications for the position as detailed in this announcement; a current resume; three professional references (including at least one supervisor); and three examples of your work, including a social media campaign plan and a short (under two minutes) video.