Manager, Digital Transformation Technology Analytics (TBA) at Constellation Brands in San Francisco, California

Job Description:

Job Description

Position Summary

As the Manager, Digital Transformation Technology Analytics at Constellation Brands, Inc. reporting into the Director, Digital Transformation, you will champion digital analytics innovation that enhances consumer and customer experiences across CBI’s Beer, Wine, & Spirits businesses. Alongside several cross-functional teams, you’ll work to define marketing measurement parameters, KPIs, brand/campaign learning agendas and advanced marketing measurement opportunities, partner with MarTech to develop data architectures and integration pipes to bring marketing, POS, and various datasets into the CBI technology stack, offer solutions and long-term data-driven vision to achieve growth targets while  managing a growing technology analytics team.

Responsibilities

 Manage cross-functional projects across key CBI stakeholders

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  KPIs, Measurement, and Forecasting

  
  
  
  

  • Collaborate with the Business Intelligence Consumer Insights & Analytics teams to define media, digital, and 3-Tier eCommerce measurement parameters, KPIs to evaluate success, internal performance benchmarks to help optimize the marketing KPIs and business metrics

  
  

  • Partner with Business Intelligence Data Science & Consumer Insights and Analytics team to develop performance forecasts, develop & automate models that drive metrics toward improved operations and profitability - i.e. marketing campaign performance & POS data/forecasting for future-state business objectives and revenue targets

  
  
  
  


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  Data Onboarding & Data Curation

  
  
  
  

  • In partnership with Marketing Technology, Data Science & Data & Analytics, develop and own the data structures and pipelines to organize, collect, centralize, and standardize data to enable key stakeholders to generate insights and addresses Digital, Media, and 3-Tier eCommerce reporting needs

  
  

  • Work in partnership with Data Science & Consumer Insights & Analytics teams to develop the data-set required to evaluate performance, sales, consumer engagement and the future-state deliverables and analysis

  
  

  • Optimize and continue to identify new data streams, gaps, and technology required to evolve dataset and analysis capabilities alongside Business Intelligence teams and Marketing Technology teams

  
  
  
  


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  Technology Integration

  
  

  • In partnership with Marketing Technology and IT teams, integrate curated data and reporting suite into CBI technology stack, build out future-state data-capture and reporting capabilities to evangelize advanced analytics and predictive modeling

  
  


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  Marketing Analytics

  
  
  
  

  • Partner with CBI Digital and Media teams and our agency partners to develop brand-specific and portfolio wide learning agendas, measurement plans, cross-channel/advanced marketing analytics measurement execution

  
  

  • Identify and curate marketing analytics test n’learn strategies alongside our agency, programmatic, and site-direct partners in-support of broader brand-specific and portfolio goals and objectives

  
  

  • Equip CBI Digital, Media, and 3-tier eCommerce Leads with the information to build, create, and develop data-driven marketing direct response and branding initiatives and goals in partnership with the Business Intelligence Consumer Insights & Analytics teams

  
  

  • Continually bring new, innovative measurement partners and strategies to the Digital, Media and eCommerce teams, help support them in vetting partner capabilities and creating learning agendas/identifying use-cases to support a future test

  
  
  
  


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  People Management

  
  
  
  

  • Provide people management and guidance to technology analytics team members who will focus on building out our DatoRama marketing analytics platform

  
  

  • Ensure team members meet business objectives and maintain alignment and coordination with all stakeholders through 1:1 coaching support, consistent feedback, and team meetings.

  
  

  • Responsible for performance management and the development of the team.

  
  
  
  

Support future-state marketing analytics roadmap alongside key cross-functional partners 

• Implement continuous improvement best practices across our marketing data and analytical processes actionable optimization recommendations in partnership with our Business Intelligence, Data & Analytics, Marketing Technology, and IT Product Leads




• Collaborate with Brand, Digital, and MarTech leadership and Business Intelligence teams to evangelize findings throughout the org, inspiring marketing leaders to adopt data-proven strategies, and helping media and marketing teams execute them effectively




• Keep up with industry analytics best practices; Keep up and establish points-of-view with industry advancements in marketing analytics to help the team mature in the offerings provided to stakeholders alongside the eCommerce, Digital, Media, and Marketing Technology teams

Desired Experience

• Experience optimizing multi-channel programs across the full buyer's journey




• Expertise with web analytics (ideally Google/Adobe Analytics) tools




• Fluency with marketing analysis tools (DatoRama/SoundCommerce)




• Fluency with executing/analyzing Branding and Direct Response Marketing Campaigns / Performance Marketing (CPA goal-based campaigns)




• Familiarity in marketing metrics and digital marketing practices




• Advanced Excel user (pivot tables, formulas, etc.)




• Ability to lead cross-functionally across CBI stakeholders and manage by influence across all levels of the organization




• Exceptional problem solving and analytic skills




• Prior experience building and maintaining reporting dashboards; flexible in data source and tools used




• Experience with marketing automation, the use of behavioral triggers and digital media buying

Education

• Bachelor’s degree and minimum 4 years of relevant experience implementing digital technology solutions.




• 4+ years establishing digital strategies and implementing technology solutions




• 4+ years of Adtech analytics experience

Physical Requirements/Other

• Work in a normal office environment.  Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




• Must be flexible in work style and schedule: travel up to 10%, the wine and beer industries are hospitality-oriented, so availability to work weekends and evenings on occasion as required.




• Must be at least 21 years of age.

Location

San Francisco, California

Additional Locations

Chicago, Illinois, Victor, New York

Job Type

Full time

Job Area

Marketing

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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