Associate Account Executive, WFTS at The E.W. Scripps Company in Tampa, Florida

Job Description:

Are you looking to get into media advertising and digital sales? The E.W. Scripps news station WFTS-TV in Tampa, FL is hiring an Associate Account Executive. This position is built to assist and teach a working knowledge of the various moving pieces within broadcast and digital advertising sales.

WHAT YOU'LL DO:

PHASE I: In the first month of the program, the associate will gain a working knowledge and be trained in the performance of the following types of duties:

• National Sales: Handle airtime sales to advertising agencies and direct clients; process orders into station systems and generate contracts; schedule paid programming; resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies and cancellations.


• Research/Marketing: Prepare analysis of market program audiences and estimates; assist sales in marketing initiatives; create sales campaigns and presentations; work with Nielsen ratings/products; learn use of ABC network systems.


• Traffic: Input local copy instructions and orders; manipulate inventory and commercial placement; formatting of daily logs.


• New Media: Gain understanding of multi-platform media such as online media, mobile and digital sales.

PHASE II: In the remaining months of the program, the associate will work with the account executives to become fully immersed in their role as a sales professional.

• Perform client services including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.


• Create non-traditional revenue opportunities.


• Coordinate production efforts for new clients.


• Execute post-buy analyses of broadcast and digital schedules


• Obtain commercial material to be used by Traffic for on-air schedules.


• Develop new business for multiple platforms (such as on-air, mobile, online, digital).


• Utilize research to position the station as premiere marketing vehicle.


• Perform other duties as needed and directed by Sales Management Team.

WHAT YOU'LL NEED:

• College degree from an accredited College or University with a degree in Communications or Marketing preferred


• 0-2 years of sales experience

WHAT YOU'LL BRING:

• Working knowledge of Microsoft applications


• Self-motivated creative and possess strong people skills


• Detail oriented with excellent written and oral communication/presentation skills


• Work within a team framework


• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is one of the nation’s leading media companies, focused on creating a better-informed world through a portfolio of news, information and entertainment brands. Scripps will become the nation’s largest television broadcaster, reaching 73% of U.S. television households through 108 stations in 76 markets, pending regulatory approval of its acquisition of ION Media. Committed to serving local audiences through objective journalism, Scripps operates 60 local TV stations in 42 markets. It is creating a national TV networks business that will include ION Media’s entertainment programming, Newsy’s straightforward headline and documentary news content and the five popular Katz broadcast networks including Bounce and Court TV. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship for the company.

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ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. Scripps’ national networks reach nearly every American through the news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.