Job Description:

Social Media Manager

Job Locations

US-MA-Lexington

Overview

Mimecast is looking for an experienced, passionate, and creative social media expert to join our team. As Social Media Manager, you will be responsible for defining and executing on our organic social media strategy. You will be a key contributor to the ongoing development of our brand identity, awareness, and online reputation. You will be responsible for representing our brand and building strong online communities, liaising with various team members inside and outside of the marketing function. You will help to translate social media activities into tangible business results by turning followers into customers, and customers into advocates.

You have an excellent understanding of current best practices, as well as where the social media marketing industry is headed. You are a persuasive communicator, ready to evangelize the value of Social Media amongst internal stakeholders and help regional teams understand the opportunities their local accounts provide. You are also a highly-motivated individual who thrives in a fast-paced and high-volume, work environment. Your skills and experience are exactly what we need to drive our business forward, and you bring a positive attitude, and the ability to solve complex problems in a fast-paced and rapidly-changing environment.

Responsibilities

Research current benchmark trends and audience preferences.
• Set objectives and produce regular reports that display relevant metrics.


• Run organic social media campaigns and series that align with brand strategy. Develop, implement, and manage organic social media strategy that aligns with business goals.


• Manage critical cross-functional relationships with product marketing, creative, public relations, content marketing, digital marketing, human resources, customer success, and field teams to ensure alignment with global strategic imperatives and brand.


• Monitor all social activity and keep the larger team aware of relevant activity.


• Respond to DMs when customers reach out seeking technical or product support.


• Manage social listening platform and report on key findings.


• Generate, edit, oversee, and publish social media content, working with designers to ensure content is informative and engaging.


• Serve as the day-to-day contact for our third-party social media management platform. Monitor and schedule activity through platform.


• Suggest and implement new features, like promotions and competitions, to develop brand awareness and familiarity and attract new customers.


• Communicate with industry professionals and influencers via social media to create a strong network.


• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.


• Work with digital team to align with paid social media efforts.


• Stay up-to-date on latest social media best practices and technologies.


• Manage social media tools and train stakeholders as needed. Manage budget associated with subscriptions


• Regularly audit social accounts for proper branding.


• Manage employee advocacy tool and champion program among staff.


• Create, execute, and measure organic social media plans for key launches.


• Increase follower-base across our channels - LinkedIn, Twitter, Facebook and Instagram.

Qualifications

• Proven work experience as a Social Media Specialist, Manager, or similar role.


• Excellent knowledge of LinkedIn, Twitter, YouTube, Facebook, Instagram, and other social media platforms and best practices.


• Ability to work cross-functionally as a strategic social media lead, and a shared resource.


• In-depth knowledge of relationship between organic social media and the sales funnel, as well as broad marketing analytics.


• Hands on experience in content management.


• Excellent writing skills with the ability to tell interesting and emotionally connective stories.


• Solid knowledge of SEO, keyword research and Google Analytics.


• Analytical and multitasking skills.


• Critical thinker with problem-solving skills.


• Team player with great interpersonal skills.


• Good time management skills.


• Preferred experience in public relations .


• BA degree in marketing, public relations, communications, or relevant field.

Mimecast is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Mimecast is also committed to providing reasonable accommodations to individuals with disabilities throughout the interview and employment process, and to use our online system to apply for a position. Send an email to Krooney@mimecast.com to request reasonable accommodations.

Mimecast will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.