Director Product Marketing at Access Information Management in Woburn, Massachusetts

Job Description:

Job Summary

Remote opportunity! Access HQ is in the metro Boston area, but we are a remote marketing team and are open to hiring the right candidate anywhere in the US.

Now more than ever, Access is committed to our clients. We’re helping records and information professionals navigate new processes and new ways of working, and we’re developing exciting products and services that will bring them into the future of integrated information management.

We’re looking for an exceptional Director of Product Marketing who can help us build the client-focused product/solutions marketing function at Access. As part of our growing marketing team, you will own all aspects of bringing our products and services to market. You’ll research personas and buying journeys, own competitive intelligence, develop critical messages and go-to-market strategy, be the primary architect of product and service launch plans, create content that supports our go-to-market strategy, and build sales enablement tools and materials. You will build relationships across almost all departments in the company, including product management, sales, solutions architects, thought leaders, and sales enablement. To start, you’ll have one direct report.

Beyond your technical knowledge you will bring a well-rounded and strategic perspective on product and solutions marketing. This is both a strategic and a hands-on role and you’ll be part of a highly collaborative, nimble and dynamic team.

If you want to take the lead in building the product marketing function at Access and join a team where you can make an impact delivering strong business results, this may be the role for you!

Primary Responsibilities:

Reporting to the VP of Marketing, you will own the product marketing function at Access and collaborate with other members of the marketing team, product, sales and others to achieve shared goals.
• Partner with Product Management to understand customer challenges and feedback and deliver a marketing plan that aligns with product roadmaps
• Plan internal and external communication and promotional plans for launches of new products/services and releases of existing products, while managing the cross-functional implementation of the go-to-market plan
• Lead or participate in customer feedback programs including user and executive advisory groups
• Collaborate with cross functional teams to develop product positioning and messaging that resonates with target buyer personas
• Develop technical training, messaging decks, internal FAQs, and product guides, to enable our sales team to work efficiently while driving ongoing competitive differentiation
• Define product positioning and messaging that is differentiated, defensible, clear, and drives action and enables our sales and marketing teams
• Measure, analyze, and communicate the effectiveness of our go-to-market process, strategy, and materials to make continuous improvements. Your analysis and insight will help drive improvements to our processes and messages

Education and Experience:

• BS/BA
• 5-10 years of B2B product and/or solutions marketing experience in SaaS, services, or a combination of both
• Pragmatic Marketing training and/or certification a plus
• Experience in the information industry, document management, ECM, CSP products a plus
• Experience in a global marketing team a plus
Knowledge, Skills and Abilities:
• Have successfully launched new B2B products/services to market
• Ability to work independently with clients and industry thought leaders
• Love working with sales and marketing teams to create effective product training material that includes value propositions and competitive differentiation
• Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames
• Have a proven ability to work independently and cross-functionally to complete projects
• High level of initiative and strong business judgment; comfortable in a fast-paced environment
• Exceptional written and verbal communication and presentation skills
• A willingness to have fun, laugh and be part of a great team invested in collective success

About Access
Access is the largest privately-held records and information management services provider worldwide, with operations across the United States, Canada, Central and South America. Access provides transformative services, expertise, and technologies to make organizations more efficient and more compliant. Access helps companies manage and activate their critical business information through offsite storage and information governance services, scanning and digital transformation solutions, document management software including CartaHR, CartaDC and CartaDC Essentials, and secure destruction services. For 11 consecutive years, Access has been named to the Inc. 5000, the ranking of fastest-growing private companies in the U.S. For more information, go to https://www.accesscorp.com/
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