Job Description:

Job Description:

About the Role:

A Field Marketing Manager at Toppan Merrill is responsible for the development and execution of go-to-market strategies, primarily in the Investment Management Company - Regulatory Compliance use case vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies. Work location is flexible and can be remote.

What You'll Do:

• Participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise


• Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies


• Source content and manage blog and social media tactics that support campaigns and programs


• Work with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials


• Work closely with Event Management, manage market trade shows and events for assigned vertical


• Work closely with Digital Marketing, manage online presence for assigned vertical


• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals


• Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions


• Participate in customer insight strategies to solicit customer feedback


• Develop working knowledge of all Toppan Merrill product and service lines


• Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands

About You:

• Demonstrated understanding of B2B field marketing programs


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate


• Strong analytical skills and data-driven thinking and decision making


• Current with trends and best practices in field marketing and measurement

Qualifications and Experience:

• BS degree in marketing or a related field


• 3-5 years of investment management industry or technology product and solutions marketing experience

Why You Should Work Here:

• The ability to work in an environment that encourages creativity and fresh ideas


• The ability to be on the leading edge of SaaS driven technology solutions for capital markets and regulatory disclosure requirements


• The opportunity to join a well-established and growing company that has just completed its most successful year

About Us: https://www.youtube.com/watch?v=hlsAbwm9SUM#action=share