Programmatic Campaign Manager at Los Angeles Times in El Segundo, California

Job Description:

Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times and San Diego Union-Tribune, two of the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.

Job Description Summary

At California times, comprising the Los Angeles Times and San Diego Union Tribune amongst other media brands, we are investing in the future of journalism. We have entered the next chapter of our mission to be the voice and inspiration for our cities, our state, our nation, and our world. Together, we are looking for a talented and experienced Campaign Manager to join our Monetization team.

You will be a member of an ambitious team focused on growing programmatic revenue across all digital advertising products. You will be responsible for supporting the sales team in planning, executing, and monitoring programmatic direct campaigns across California Times digital properties. You have experience with campaigns across a variety of inventory ad formats and devices (display, video, native, rich media, sponsored content, desktop vs. mobile), as well as buying models (Private Auction, Preferred Deal, Programmatic Guaranteed). You value creativity and flexibility in order to stay in front of a fast-paced industry and company environment.

Job Description

Responsibilities:

• End to end execution of the programmatic ad ops process, including PMP & PG deal set-up, maintenance, and troubleshooting.


• Assist in the pre-sales process, including completing partner templates and providing forecasting and specs to clients.


• Closely monitor campaign pacing and performance and help grow revenue through deal optimizations and recommendations.


• Provide clients & sales team with any necessary deal reporting, screenshots, and other ad hoc requests.


• Traffic custom units in Google Ad Manager and create test pages for clients.


• Contribute to programmatic sales strategy by providing insights gleaned from comparing deal performance to industry benchmark data.  


• Manage and update packaging of programmatic inventory in our SSPs and other buy side discovery tools.


• Develop a full understanding of each SSPs products and stay up to date on their capabilities.


• Participate in client meetings as requested.


• Function as the internal expert of the LA Times’ programmatic products and capabilities, which includes participation in sales training across the organization.


• Other duties as assigned.

Qualifications:

• 2+ years of digital media experience in programmatic operations or account management.


• Strong team player with excellent analytical and communication skills.


• Drive to learn and problem solve in a fast-paced, dynamic environment.


• Ability to balance a number of priorities, working cross functionally to meet both internal and external needs.


• Effective time management, attention to detail, and organizational skills.


• Familiarity with the landscape and KPIs critical to managing programmatic direct revenue.


• Experience with Google Ad Manager, Salesforce, and major SSP’s preferred.


• Strong Excel skills required.


• Must be able to work cooperatively and adaptively in a team setting.


• Must be able to work under pressure, multitask and produce high quality work in a deadline driven environment.


• Must be able to utilize computers, software systems and tools.

Education:

• BA/BS degree or equivalent professional/practical experience.

Thank you for your interest in joining our team at the Los Angeles Times!  We look forward to reviewing your application.