Digital Marketing Manager at OmniMax in Norcross, Georgia

Job Description:

Digital Marketing Manager

COMPANY BACKGROUND/CULTURE

OmniMax International, LLC. headquartered in Norcross, GA is a building products company manufacturing aluminum, steel, vinyl, and copper products. Core products include specialty coated coils, metal wall and roof systems, metal and vinyl rain carrying systems, soffit and fascia systems, roofing accessories, aluminum and vinyl windows and doors, patio products, aluminum recreational vehicle doors, windows and sidewalls and aluminum bath and shower enclosures. Products are then represented in the market by multiple brands such as Amerimax, Fabral and Euramax Coated Products.

OVERVIEW

We are looking for an experienced Digital Marketing Manager to develop engagement, craft compelling content, lead the efforts in brand awareness and messaging, while utilizing an analytical tracking system that measures our ROI.

The successful candidate will be a forward-thinking marketer experienced with content creation to champion and enhance customer product knowledge, increase awareness, create engagement and drive leads. This position plays a key role in the company's overall marketing and demand generation strategy. The person we are looking for will develop a deep understanding of our customers, products and technology, the overall product markets and our competition.

She/he must be able to thrive in a fast-paced, entrepreneurial environment, be detail oriented, have the ability to multi-task, manage projects with many moving parts and multiple priorities.

KEY RESPONSIBILITIES

Digital Engagement

We are looking for someone with experience in complimentary digital marketing messaging across a variety of platforms. The ideal person will be able to drive brand and product awareness, while engaging the respective customer base to create engagement and humanize the brands.

Content Creation

We are looking for someone who is creative, can develop copy, visual recommendations or multimedia elements that effectively and concisely tell our product stories. The ideal candidate has experience in digital marketing campaign ideation and creation, with successes in multi-platform campaigns that utilized a variety of digital tactics to tell a compelling story and drive an actionable, measurable goal per brand.

Analytics

We want someone who is not afraid to go beyond likes and follows, who understands that the true measure of digital success is its impact on the bottom line. A knowledgeable person who can monitor an analytical tracking system that measures the effectiveness of our digital strategy and the effectiveness of that strategy in contributing to the primary goals and objectives of the department. The ideal candidate has extensive experience with Google Analytics, Facebook Insights, and third-party tracking software is a plus.

Social Media

Our ideal candidate is intimately knowledgeable of the power of social media in crafting a digital strategy, and ready to make an immediate impact in creating the community that will ultimately drive our brand and product awareness. Creativity and originality a must.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Minimum 5 years content communications experience.


• Loves to write; skilled at editing (possible journalism experience).


• Demonstrated analytical skills, specifically ability to assemble and interpret data and deliver actionable, data-driven insights. Knowledge of Google Analytics and Facebook Insights strongly preferred.


• Experience in constructing multi-level digital marketing campaigns across a variety of platforms, with a variety of tactics, which provide measurable results.


• Highly creative with a proven ability to develop and manage engaging and original content through different channels.


• Proven ability to provide insights and recommendations to teams on the best approach to problem solving.


• Strong organization and project management skills.


• Strong interpersonal relationship building skills; ability to motivate and influence others.


• Ability to anticipate needs, innovate and excel in a fast paced, changing environment.


• Ability to work independently and as part of cross-functional teams.


• Proven experience training constituents at all levels of understanding on digital marketing best practices.


• Operate at hands-on detailed level in addition to strategic thinking.


• Strong knowledge of marketing promotional process / customer journeys and experience with content management systems

• Bachelor degree required.