Senior Product Marketing Manager at Dynatrace in Detroit, Michigan

Job Description:

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Dynatrace is changing the rules of software intelligence, so we're looking for game-changing people. Big thinkers and doers that constantly push to the next level. Joining Dynatrace means being part of the team that has gone way beyond Application Performance Monitoring and is building businesses in DevOps, Cloud Automation, Infrastructure Monitoring, Digital Experience, Business Analytics and Application Security, whew! While we are proud of our success to date, we're just getting started, and we need focused, dedicated team players to help us get there. Come join us.As a senior product marketing manager at Dynatrace, you will be responsible for driving marketing strategy, messaging, go-to-market plans and sales enablement for one or more of our product lines. You will be the expert in buyers, their challenges, how they buy and their buying criteria, and will use that knowledge to create and deliver outstanding content, enable the sales team, and to ensure successful and consistent execution of product launches. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. You will collaborate closely across the marketing organization including demand generation, campaign management and field marketing teams to ensure effective and consistent messaging. Selected candidate will work with product management and field sales teams to identify and prioritize messaging, tools and content to support sales and product launch processes.

Primary Roles/Responsibilities:

• Drive development of key messages that resonate with target buyers' new releases and campaigns.


• Develop and manage go-to-market product launch plans.


• Work closely with campaign team to define and support strategic marketing plans that are aligned with product line objectives.


• Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.


• Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.


• Define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.


• Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.


• Effectively communicate project status, issues and results.


• Work closely with the product management teams to identify market opportunities and define market leading products

Required Skills/Competencies:

• Drive development of key messages that resonate with target buyers' new releases and campaigns.


• Develop and manage go-to-market product launch plans.


• Work closely with campaign team to define and support strategic marketing plans that are aligned with product line objectives.


• Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.


• Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.


• Define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.


• Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.


• Effectively communicate project status, issues and results.


• Work closely with the product management teams to identify market opportunities and define market leading products

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