VP of Marketing, Moultrie Mobile at EBSCO Industries Inc. in Birmingham, Alabama

Job Description:

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven - software, hardware, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries, we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

What We're Looking For:

You are a data-driven decision maker who values analytical rigor, with a bias toward experimenting quickly and scaling the programs that produce results. You thrive in an environment without a set playbook and you have a track record of hiring and developing strong talent. You have a deep knowledge of operational details and a willingness to get your hands dirty. You are a builder at heart and ready for your next challenge.

Responsibilities:

• Build and mentor a high-performing marketing team that fires on all cylinders


• Manage creative, digital marketing, lifecycle marketing, and product marketing teams


• Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high ROI


• Cultivate strong working relationships with industry partners and leverage pro staff network


• Define and maintain brand standards across all channels


• Drive lifecycle marketing strategy to maximize user retention through rapid onboarding and ongoing engagement


• Implement ecommerce best practices to drive sales growth


• Coordinate with sales and product teams to launch new products and build customer awareness and excitement


• Oversee execution of annual trade shows


• Work with the leadership team to make decisions that impact Moultrie Mobile

Basic Qualifications:

• A minimum of 8 years experience as a Director or VP of Marketing


• Bachelor's degree in Marketing, Communication or similar relevant field


• Outstanding communication, presentation and leadership skills

Preferred Skills/Qualities:

• B2C consumer internet/digital marketing experience, preferably with an ecommerce focus


• Demonstrated ability to launch and grow branded consumer products


• Strong data analysis skills, comfortable analyzing campaign results and measuring ROI


• Experience leading multiple teams


• Love for the outdoors

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.