Marketing Analytics Analyst at Silicon Valley Bank in Santa Monica, California

Job Description:

Silicon Valley Bank is seeking a data-driven and analytical professional for our newly formed Marketing Analytics team. You will support advanced analytics in a fast paced, high energy environment. You will focus on producing key performance insights to help grow our business. Be a key driver in creating a culture of data-driven decision making.

Your expertise will help our integrated marketing strategists and performance marketers to solve business problems, drive value, and gain strategy and insight. You will address short-term and long-range strategic business questions, provide high level forecasting, build business scenarios, provide marketplace and consumer-driven recommendations and optimize marketing ROI.

Responsibilities​

• Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
• Measure effectiveness across client journeys
• Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
• Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
• Ability to analyze complex data into digestible and actionable data visualizations and recommendations
• Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels

• Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
• Ability to translate quantitative data into actionable recommendations
• Experience with data visualization tools such as Excel, Tableau, Power BI etc.
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
• Impeccable attention to detail and strong ability to convert complex data into insights and actionable plans
• Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
• Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC) and other databases
• Be able to work in an Agile set up is preferable

• Works well with technical and management teams
• Highly developed analytical, problem-solving, and consulting skills
• Highly autonomous and productive in performing activities, requiring some direction from or interaction with supervisor
• Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem solving.
• Ability to be agile & nimble to changing and demanding business conditions, strong collaboration and teamwork across different functional groups to contribute to a productive work culture.

• 3 years of experience in marketing data analytics to measure marketing influence on revenue
• 2 years of experience with SQL
• 3 years of experience with Google Analytics.
• 1 year of experience with A/B testing tool (Optimizely) desirable
• BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus
• 1 years in B2B marketing / financial services
• Knowledge of statistical modeling a plus