Silicon Valley Bank is seeking a data-driven and analytical professional for our newly formed Marketing Analytics team. You will support advanced analytics in a fast paced, high energy environment. You will focus on producing key performance insights to help grow our business. Be a key driver in creating a culture of data-driven decision making.
Your expertise will help our integrated marketing strategists and performance marketers to solve business problems, drive value, and gain strategy and insight. You will address short-term and long-range strategic business questions, provide high level forecasting, build business scenarios, provide marketplace and consumer-driven recommendations and optimize marketing ROI.
Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
Measure effectiveness across client journeys
Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
Ability to analyze complex data into digestible and actionable data visualizations and recommendations
Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
Ability to translate quantitative data into actionable recommendations
Experience with data visualization tools such as Excel, Tableau, Power BI etc.
Ability to track, measure, and report on results of various marketing functions to determine ROI
Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
Impeccable attention to detail and strong ability to convert complex data into insights and actionable plans
Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC) and other databases
Be able to work in an Agile set up is preferable
Works well with technical and management teams
Highly developed analytical, problem-solving, and consulting skills
Highly autonomous and productive in performing activities, requiring some direction from or interaction with supervisor
Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem solving.
Ability to be agile & nimble to changing and demanding business conditions, strong collaboration and teamwork across different functional groups to contribute to a productive work culture.
Education and Experience
3 years of experience in marketing data analytics to measure marketing influence on revenue
2 years of experience with SQL
3 years of experience with Google Analytics.
1 year of experience with A/B testing tool (Optimizely) desirable
BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus