Sr. Field Marketing Manager, Latin America (Remote) at Thales DIS CPL USA Inc. in Fort Worth, Texas

Job Description:

Location: Texas, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

TOGETHER WE MAKE THE BIG AMBITIONS OF TOMORROW HAPPEN TODAY

We are currently looking for a Sr. Field Marketing Manager, Latin America to join Thales in Austin, TX. The Sr. Field Marketing Manager, Latin America (LATAM) collaborates with the LATAM regional direct sales, channel sales, business development and Global Service Provider teams to develop and execute local marketing plans that drive quota attainment goals for the region.  The Sr. Field Marketing Manager plays a dynamic role for the area sales and channel teams ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success. 

This position has the ability to be done remotely.

Key Responsibilities:

• Develop and execute an integrated field marketing plan aimed at increasing sales and profitability within the sub region. The plan must align with and support the achievement of the overall regional Americas Field Marketing goals.




• Align with the regional Sales VP's and Regional Directors to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.




• Support in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, roundtables, advisory boards, etc.




• Recommend innovative and creative marketing approaches for revenue growth.




• Create new marketing content targeted to the Latin America markets (Spanish/Portuguese).




• Translate existing content into Spanish and Portuguese either directly or working with the translation vendor.




• Manage the web content on the microsites for Mexico and Brazil.




• Advocate for program requirements specific to the Latin American markets.




• Provide support and guidance to the Latin American sales team for product and solution positioning.




• Research and recommend marketing techniques and tactics based on changing business demands.




• Address management and stakeholder concerns and issues in a professional and timely manner.




• Monitor field marketing programs regularly to evaluate the efficiency and effectiveness.




• Act as a primary contact to address questions and inquiries regarding market related activities.




• Communicate regional and vertical trends and requirements to management to modify overall strategy, messaging, and content.




• Identify programs or processes to enable customer success and support new log acquisition, cross-sell and upsell.




• Track program results, measuring program success, and reporting metrics via SFDC and present to regional sales and marketing team.




• Manage and balance regional field marketing budget for the Latin America sub region.




• Mange the COOP funded programs and budget, working with the Latin American Distributors and Channel Partners.




• Participate in quarterly business reviews with the sales and field marketing teams, and provide qualitative and quantitative insights for the Latin American sub region.




• Approximately 20% Domestic and international travel may be required

Required Skills and Experience:

• 5 to 7 years of experience in marketing at a technology-based organization.




• BA or BS Degree in Marketing, Business or equivalent work experience in the related field.




• Bilingual: English and Spanish or Portuguese (all three are a plus)




• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).




• Ability to analyze and report on key metrics and pivoting market plans based on results.




• Prior experience developing regional plans to support account-based marketing;




• Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).




• Provide day-to-day execution and long-term planning.




• Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).

 Preferred qualifications:

• Experience with Salesforce CRM Lightening and dashboards.




• Having ABM and/or Intent Buying platform experience (e.g., MPR, Demandbase, Tech Target Priority Engine).




• Experience with Language Connect or other translation vendor.




• Experience in the Cyber Security marketing or selling Access Management and/or Encryption products and solutions.




• Ability to travel internationally as needed.

Are you ready to be part a part of something big? If your skills, experience and attitude are a match and you’re looking for an exciting challenge, please apply now using the link below and we will be in touch.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an Equal Opportunity Employer/AA/Minorities/Females/Veterans/Disabled.

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