Member Development Manager (Chicagoland) at American Association of Advertising Agencies, Inc in New York, New York

Job Description:

The role of the Member Development Manager is to ensure that the regional representatives across the MED team (East, Central, South and West) have the knowledge, insight and tools to ensure a high new member close rate. The role will require a combination of sales savvy, tenacity and finesse to identify, profile and drive the process for new member development. Succeeding in this role will enable the regional reps to focus on the most productive prospects and increase new member acquisition.
Primary Roles and Responsibilities
Member Engagement:

Identify high-potential member prospects in all regions and apply insight and instinct to profile each member for outreach, prospect dialog and closing new members
Leverage both internal databases and other sources of agency lists to create a high-potential prospect list
Profile prospective members using contacts, online tools (LinkedIn, trade press, prospect website, etc) and insight to identify prospect needs, leadership contacts and potential 4A's value proposition
Be responsible for and ensure that follow-up takes place for all new member prospects that are captured through the 4A's website
Support the MED team and work with MarComms to create a standardized and templatized prospecting system that includes outreach emails, updated sales presentation materials, member testimonials as well as other marketing support materials.
Work with MED regional team and other 4A's leaders to identify and facilitate member-to-prospect dialog to encourage membership.
Keep tabs on award shows, listing of largest, fastest growing, and "agencies to watch" in trade publications and identify high potential prospects for outreach and follow up
Work in partnership with the MED Manager overseeing incubator (4A's start-up membership) to ensure the highest rate of transition from incubator member to full member
Become expert in current and planned (Salesforce) database and CRM tools/platforms to support MED team and ensure optimal leverage of technology and content

Member Community Support

Support MED regional representatives in executing regional board and council meetings to gain understanding of the regional agency communities and identify ways to grow membership within each council area
Assists in identifying 4A's content and programming that will be of value to prospective members