Analyst, Employment Brand - GXO Logistics at XPO Logistics, Inc. in High Point, North Carolina

Job Description:

Logistics at Full Potential

This role will support the recently announced GXO part of the organization, which represents the intended spinoff of our global contract logistics business. GXO stands for 'Game Changing Opportunities'; with ~100,000 people comprising GXO's global team, we are on a journey toward a new era, together. We're a bold, future-focused company, driven by technology. If you're excited about reaching your full potential, we have an opportunity for you.

As the Analyst, Employment Brand, you'll play an important role in bringing to life what it's like to work at XPO and the values that drive our company. Reporting to the Manager, Employment Brand, you will partner with business units to create comprehensive, innovative, and immersive content to attract and engage the best talent. If you'd love to help us tell our story and grow our great company, all while building a career you can be proud of, join us at XPO.

Pay, benefits and more.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and the opportunity to participate in a company incentive plan.

What you'll do on a typical day:

• Create and build compelling employee content stories to engage brand followers


• Develop and execute innovative marketing strategies for talent attraction


• Manage ad campaigns for Facebook, Instagram and other social media platforms


• Maintain cross-functional internal partnerships with digital, communications and creative teams


• Maintain a strong relationship with our marketing agency and lead creation and implementation of advertising campaigns to include billboard, radio and print media


• Manage the design and creation of recruitment collateral


• Assist in project management of employment brand initiatives


• Identify partners and platforms to amplify and position XPO as a top employer

At a minimum, you'll need:

• Bachelor's degree or equivalent related work or military experience


• 1-year of social media management or related experience


• Experience with Microsoft Office (Excel, PowerPoint & Word)

• Experience writing or editing copy for a large company or organization


• Ability to develop compelling, attractive and creative brand content


• Skilled at building and executing a social media marketing strategy


• Familiarity with Diversity & Inclusion attraction strategies


• Strong attention to detail

XPO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team - energetic, innovative people of all experience levels and talents who make XPO a great place to work.

We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.

XPO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with XPO policies which are in place to safeguard our employees and customers.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.