Marketing Coordinator, Corporate Sector and Strategic Products at Institute of Electrical and Electronics Engineers, Inc. in Piscataway, New Jersey

Job Description:

Job Summary

The overall purpose of this position is to coordinate and implement marketing plans to help drive sales of new and newly-launched IEEE strategic products, to support the corporate marketing team in driving new sales in the corporate sector and engaging current customers. The position's core responsibility is marketing new products and coordinating all marketing activities with the Product Marketing, Product Mgmt/Product Development team, IEEE Sales team, Creative Design, External Advertising & PR Agencies and other teams.

This position will be a key player within a dynamic product marketing team. This position is critical to the continued growth of our sales and revenue. This position is located in the IEEE office in Piscataway, NJ and reports directly to the Senior Marketing Manager, Corporate Sector and Strategic Products.

Key Responsibilities

• Essential Functions: (70%)


• Following the marketing plans and strategy developed by the Senior Marketing Manager, Corporate Sector and Strategic Products, support multiple activities to help generate awareness, interest and sales leads for new products from multiple channels and support the efforts of the sales team.


• Coordinate a wide range of marketing projects with all internal and external teams to support new and newly launched products. Examples of day to day projects include promotional copywriting, content creation, communicating with sales team and customers, selecting advertising vehicles for key markets and placement, coordination of email campaigns and PR efforts, web maintenance, event planning and development of custom proposals and sales/marketing collateral.


• Ensure all product information is current and solicit direction from SMEs to ensure messaging is on target for all markets as products continue to evolve.


• Coordinate and support innovative marketing campaigns to target prospects including working with Associate Director on messaging, calls to action, necessary landing pages, etc.


• Work closely with the sales team and trainers to ensure they have sufficient marketing support and materials to support sales efforts.


• Coordinate communication channels to deliver relevant product news via emails, blogs, newsletters, social media, etc


• Implement, track and optimize digital marketing campaigns across all digital channels-web, SEO/SEM, PPC, email, social media, and display advertising. Assist marketing team in the development of these campaigns.


• Coordinate special events to promote the products.


• Coordinate and attend conferences and tradeshows to promote the products and gain insight into market dynamics, research and education trends and competitive activity


• Update product websites with latest product news and information.


• Ensure all collateral, messaging, and websites for the programs are aligned.


• Maintain baseline and custom PowerPoint presentations, sales proposals and sales/marketing collateral to assist account managers in communicating the value of the products.


• This position will need to constantly monitor, review, and report on the results of such campaigns and make recommendations to improve the efficiency and effectiveness of marketing programs to increase the return on investment.


• Coordinate with various marketing & PR firms, vendors and agencies, partners


• Secondary responsibilities (30%)


• Performs data entry in our CRM database and develops campaign lists as needed


• Manages creative collateral or electronic and promotional vehicles as needed.


• Assists as needed for support of numerous marketing campaigns including copywriting and proofreading for development of marketing materials


• Contributes to promotional expense forecast process


• Develops proficiency with company reporting tools and business systems (Salesforce.com, Marketing Automation tools, Email marketing tools, CMS, Web Analytics, Enterprise system reports)


• Develops proficiency with company reporting tools and business systems (Salesforce.com, Marketing Automation tools, Email marketing tools, CMS, Web Analytics, Enterprise system reports)


• Promotional website maintenance


• Adhoc projects as needed

Education

• Bachelor's degree or equivalent experience Education and Experience: Ideal candidate will have a bachelor’s degree in a marketing or other business related field required. Req


• Approx 1-3 yrs experience developing skills outlined above required


• Strong writing and proofreading skills for marketing copy required


• Experience with email marketing campaigns and digital marketing preferred


• Experience coordinating projects with multiple operating units a plus.


• Experience and knowledge in marketing to engineers or patent professionals a plus


• Experience with CRM Software a plus


• Social media marketing experience preferred


• Knowledge of HTML a plus


• Experience working with a sales team helpful


• Skills & Other Requirements:


• Strong organizational skills and communication skills required


• Demonstrate an ability to understand product use cases to inform marketing messaging and tactics and make recommendations to enhance marketing programs


• Microsoft Office Suite: Excel, Microsoft Word and PowerPoint


• Important skills include strong prioritization and analysis skills combined with creative problem solving to balance a diverse set of needs, as well data-driven decision-making.


• Requires travel approx 4 – 5 times per year to support tradeshows, product initiatives, sales efforts

Work Experience

• Less than 2 years experience developing skills outlined above Req


• Strong writing and proofreading skills for marketing copy Req


• Experience with email marketing campaigns and digital marketing Pref


• Experience coordinating projects with multiple operating units a plus. Pref


• Experience and knowledge in marketing to engineers or patent professionals a plus Pref


• Experience with CRM Software a plus Pref


• Social media marketing experience Pref


• Knowledge of HTML a plus Pref


• Experience working with a sales team helpful Pref

Skills and Requirements

• Strong organizational skills and communication skills required


• Demonstrate an ability to understand product use cases to inform marketing messaging and tactics and make recommendations to enhance marketing programs


• Microsoft Office Suite: Excel, Microsoft Word and PowerPoint


• Important skills include strong prioritization and analysis skills combined with creative problem solving to balance a diverse set of needs, as well data-driven decision-making.


• Requires travel approx 4 – 5 times per year to support tradeshows, product initiatives, sales efforts

For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.

IEEE is an EEO/AAP Employer/Protected Veteran/Disabled

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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.