Digital Content Manager at Lipscomb University in Nashville, Tennessee

Posted in Management 2 days ago.

Job Description:

Posting Details

Posting Number AS633P
Position Digital Content Manager
Primary Responsibility

Support University Marketing organic and paid digital marketing campaigns to increase leads and applications.

Job Related Skills

-Strong Excel skills. Must be comfortable analyzing large quantities of data utilizing Excel

-Strong problem solving and analytical skills with the ability to draw insights and recommendations from analysis

-Ability to combine data from multiple sources into simple, coherent reports, ideally in an automated way

-Ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

-Ability to multi-task and manage multiple projects simultaneously

-Must be extremely organized and detail-oriented

-Strong oral and written communication skills

-Previous experience handling and analyzing large data sets to successfully drive conclusions a plus

Education Bachelor's Degree
Experience 1 to 3 years
Desired Start Date
Position End Date (if temporary)
Open Date
Close Date
Open Until Filled No
Additional Comments & Information


- Bachelor's degree in English, communications, marketing, design, or related field. At least 1 year of relevant post-grad experience.

- Superb writing and editing skills, specifically for digital platforms

- Experience with website content management systems is a plus.

- Experience managing high-budget digital advertising campaigns on Google Adwords, LinkedIn, and Facebook.

- Deep understanding and passion for landing page and digital advertising best practices.

- Experience using web analytics tools such as: Google Analytics, DataStudio, etc.

- Knowledge of email marketing tools and email comm flow best practices.

- Creative, strategic thinker.

- Strong interpersonal skills, oral and written communication skills and attention to details.

- Understanding of and commitment to the mission of the university.

- Understanding of Christian higher education and the audiences served.

About Lipscomb University and Lipscomb Academy

Lipscomb University is a Christian institution committed to creating students whose academic excellence, faith and practice, and community service reflect our ideals of global citizenship. Our mission is to integrate Christian faith and practice with academic excellence, not only in the classroom but also by involvement in numerous services to the church and the larger community. It is a place that sees the city as our campus and the world as our classroom. This is what grounds us, and it is also what has grown us.

The institution includes both Lipscomb University and Lipscomb Academy. The University enrolls more than 4,600 students, has a 10-year growth rate from 2007-2017 of almost 70 percent and offers students an intellectually challenging academic program of study that includes eight bachelor's degrees with over 100 majors spanning the liberal arts to programs of study in pre-professional and professional disciplines, 24 master's degrees in 70 fields of study, four education specialist degrees and three doctoral degrees. Each year, Lipscomb students contribute an average of 60,000 hours of service to nonprofits and organizations. Classified as a national university by U.S. News & World Report, Lipscomb University is classified as a doctoral university by the Carnegie Foundation, placing it among 7 percent of schools nationwide.

Lipscomb Academy is a leader in PreK-12th schools in the Nashville area and enrolls over 1,200 students in academic programs from 2-year-olds to 12th grade where students are equipped to love to learn, learn to love, and live to serve. Lipscomb Academy's mission as a Christ-centered PreK-12th grade institution has been greater than shaping the minds of children; we guide children to discover their God-given gifts and passions, to develop as a whole person and to become a positive influence in their local and the greater global community. Throughout its existence, the Academy has benefitted from its unique association with Lipscomb University through access to its college-level professors, equipment and resources while delivering rigorous academic opportunities and offering compelling and competitive athletic programs all wrapped in an environment grounded in spiritual formation.

In addition to Lipscomb's residential campuses in the Green Hills area of Nashville, Tennessee, there are two satellite locations and numerous online programs. At the heart of Lipscomb University are more than 860 full-time faculty and staff at the University and 160 full-time faculty and staff at the Academy who are committed to creating a lasting impact beyond the campus, serving the good of humanity to the glory of God. As you learn more about Lipscomb, we hope you find it to be a place that is joyfully and energetically committed to God and a place where you truly want to share and invest your talents and skills.

Nondiscrimination Statement

Lipscomb University complies with all applicable federal and state nondiscrimination laws and does not engage in prohibited discrimination on the basis of race, religion, sex, age, color, national or ethnic origin, or disability in the administration of its educational policies, programs and activities.

Hiring Statement Lipscomb is a private, Christian university associated with the fellowship of the Church of Christ and governed by religious tenets held by the Church of Christ. Preference will be given to qualified applicants who are members of the Church of Christ.

Typical Duties and Responsibilities

Description of Tasks Performed

Manage digital advertising campaigns on Facebook, LinkedIn, and Google Adwords PPC/Display.

Description of Tasks Performed

Produce and update strategic, high-converting copy for organic webpages and advertising landing pages.

Description of Tasks Performed

Collaborate with the design team on digital campaign creative designs and refreshes.

Description of Tasks Performed

Assist with webpage SEO/metadata description optimization.

Description of Tasks Performed

Craft, measure, and optimize admissions comm flows.

Description of Tasks Performed

Ongoing reporting, analysis, and optimization based on results.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

  1. Resume

  2. Cover Letter

Optional Documents