MSI Analyst at Information Resources, Inc. in Chicago, Illinois

Posted in Other 5 days ago.

Job Description:

At IRI, we deliver growth to clients based on big data - our predictive analytics and forward-thinking insights help CPG, OTC, health care, retailers, and media companies remain relentlessly relevant, capture marketing share, connect with consumers, and deliver market-leading growth. The convergence of our proprietary, on-demand cloud-based technology and our client-focused colleagues leads to a seismic shift in drivers of success in all industries.

For IRI colleagues, we focus on the moments that matter. From meaningful work and impact to continuous improvement we challenge ourselves to grow both professionally and personally. You'll feel a true sense of connection and purpose in your work and will craft the direction of your career in a highly personalized way. No matter the department you join, you'll find yourself constantly growing and developing the skills of the future to deliver client growth. We believe in the undeniable strength that diverse people, culture, thought and skill bring to our business, our clients, our people and our communities. We are committed to nurturing a dynamic culture that embraces and celebrates openness, collaboration, creativity, equity, inclusivity and growth for all.

What will I be doing?

You will occupy a position central to the success of IRI's premier Market Shopper Intelligence practice. This is a client-facing position. Through enabling deep Consumer and Shopper Insights, you will be part of a team optimizing the relationship with one of top Consumer Packaged Goods (CPG) manufacturers as related to Consumer and Shopper Marketing.

The Analyst will have responsibility for managing a unique client in-home consumption data source powered through IRI's revolutionary web-based report generating tools and advanced panel queries/analyses. The Analyst will have a big "sand-box" in which to function in terms of analytical tools and team support to generate the data needed to deliver holistic insights in conjunction with the Lead IRI Consultant. Approximately 75% of your time will be spent working in a hands-on capacity with IRI's technology tools and rich data sets derived from multiple sources.

Key client business issues include improving targeting and messaging to increase sales, drive increased consumption at the household level and penetration of products, identify new product opportunities, support sell-in to partners and optimizing their portfolio. The Analyst will identify patterns of household behavior and turn insights into implications the client can act upon.

The current economic environment requires that the Analyst bring fresh "outside-the-box" thinking, creative innovation, and a desire and willingness to continuously learn in order to identify and address current and future consumer trends. You will have an awareness of macro trends and be able to provide a perspective on how they impact the in-home consumption of client categories and other client business issues.

Externally, the Analyst will work at all levels across multiple client functions including Category Management, Consumer Insights, Sales and Brand Management. Internally, they will work with their IRI client team, Product Management, Technology, the Consumer Centric Retailing team and the broader Marketing and Shopper Intelligence team. Having the out-going personality to foster collaborative internal relationships will be essential to the Analyst's success.

Job Responsibilities

  • Data from this unique IRI/Client database model is used throughout the client organization up to the CEO level. An important element of your responsibilities will be to collaborate with the IRI Data Production team to ensure daily operations are followed

    • Serve as a liaison between the IRI and Client production team

    • Ensure reliable data-loads on a weekly basis

    • Execute periodic enhancements to the in-home consumption data source

  • Enhance partnerships with the Client's internal Brand teams

    • Assist with execution of the internal engagement plan

    • Track achievements and KPI's against the engagement plan

    • Monitor brand health, and communicate performance to the appropriate IRI and Client teams in a fast, engaging, and meaningful way

    • Develop individual insights plans for top brands based on key business questions and strategic direction

  • Enhance client's external partnerships

    • Engage with the Client's Partners and continue to support Partners where relationships are already established

  • Support continued training needs


  • 2+ years of experience, retail or CPG experience or a high degree of passion and comfort with the retail and CPG manufacturer space

  • Experience with consumer panel data or customer data

  • Expert in PowerPoint and Excel

  • Strong attention to detail, follow through, and organizational skills

  • Ability to vocalize issues, ask questions, and challenge the "status quo" when appropriate

  • Ability to manage multiple projects simultaneously

  • Strong project management skills; proven skills to maintain focus and poise amidst concurrent and competing priorities

  • Experience or potential to foster internal and external consultative client partnerships

  • Proven curiosity and skills to acquire, assimilate new information with little direction

  • Ability/drive to make decisions with conviction in ambiguous and fast-moving environments; must be comfortable "filling in the blanks" with only 50% of the facts at-hand

  • Undergraduate degree is required; Advanced degree is a plus

  • Ability to be on-site in the Boston area is preferred, but flexible for the right candidate

  • Experience may be gained in one or more of the environments below:

    • Top-tier consulting firm (i.e., Accenture)

    • CRM-oriented software firm (i.e. Peppers & Rodgers)

    • Retail (i.e., Target)

    • CPG manufacturer (i.e., Kraft)

    • Travel or hospitality (i.e., American Airlines or Starwood Resorts)

    • Market Research (i.e., Dunnhumby, InfoScout)

About Us

As one of the original innovators in Big Data, IRI integrates the world's largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically advanced, cloud-based visualization platform. Learn more about us

Our Benefits

We offer a comprehensive benefit package (health, paid time off, 401(k), etc.) with additional unconventional offerings such as volunteer time off, flexible work arrangements, virtual doctor access, etc., along with the unrivaled benefit of working with our people - the best in the business.

Our Culture

We're thrilled we get to work on the most interesting business challenges facing the CPG and retail industries. We regularly uncover new "aha moments!" by closely collaborating with our colleagues and developing competencies centered around the following values: Collaboration, Personal development, Executional excellence, Client growth, Innovation and creativity.

IRI is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. IRI is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

About Vestar Capital Partners

Vestar Capital Partners is a leading U.S. middle-market private equity firm specializing in management buyouts and growth capital investments. Vestar invests and collaborates with incumbent management teams and private owners to build long-term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products. For more information on Vestar, please visit