Digital Marketing Manager at Johnson Controls, Inc in Lansdale, Pennsylvania

Job Description:

Johnson Controls is powered by your talent. We are the power behind the customer mission. Together we are building a world that’s safe, comfortable and sustainable. Our diverse global team creates innovative, integrated solutions to make cities more connected, buildings more intelligent and environments more comfortable and secure. We are all about improving outcomes for our partners. Tomorrow needs your talent. Tomorrow needs you. So let’s talk today.

What you will do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers, and manufacturing.

Johnson Controls is developing the next generation of smart and connected. Through a full range of systems and digital solutions, we make buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable.

The Digital Marketing Manager is responsible for developing digital marketing strategies for the Johnson Controls Fire Suppression business. This role will include leading global product brand websites, email marketing, search engine marketing, programmatic and social advertising and marketing automation. Additionally this role assists in the education and socialization of global digital marketing standard methodologies to build awareness, drive engagement, qualified leads and revenue. The Digital Marketing Manager will report to the Executive Director, Fire Suppression Marketing.

How will you do it

• Partner with marketing managers to develop and implement global multi-channel digital marketing campaigns


• Run product brand websites for the fire suppression business and lead project to migrate legacy websites to the Sitecore platform.


• Run content for customer facing websites and ordering platforms to drive demand for fire suppression products.


• Handle social media channels including providing recommendations to optimize content and monitoring and responding to social media inquiries


• Support the Fire Suppression marketing team to measure and report performance on all digital marketing campaigns and assess against goals (ROI, KPIs)


• Utilize strong analytical ability to evaluate and optimize end-to-end customer experience across multiple channels and customer touchpoints


• Lead all aspects of budget and help optimize spend on programs through management processes, vendors, and sales teams


• Run projects and ensure effective resource planning across multiple simultaneous projects


• Communicate project status including risks and action items to drive completion in a timely manner.


• Manage agencies and other vendor partners

What we look for

Required

• Bachelor’s degree in marketing operations, marketing, communications, business or a related field, or equivalent experience


• Advanced Salesforce and marketing automation knowledge 


• Sold understanding of HTML/CSS.


• Google Analytics, Tag Manager & Data Studio 


• Managing customer expectations with a high touch focus.


• Effective organizational skills with track record of completing projects on time and on budget


• Effectiveness in a high growth, multifaceted environment


• Ability to navigate a matrix-managed and geographically dispersed organization


• Ability to work autonomously with a dedication to delivering excellence

Preferred

• Pardot experience 


• Sitecore and ExpressionEngine experience

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit http://www.johnsoncontrols.com/careers.