Senior Associate Global Media at Mattel, Inc.and Subsidiaries in El Segundo, California

Job Description:

Posting Title Senior Associate Global Media

Requisition Number 210917
Location El Segundo, California

Zip Code 90245
Job Category Marketing

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
Mattel is seeking a Sr Associate to work with the internal YouTube Paid Media buying team across various brands. This candidate will be an experienced professional in the YouTube space that supports end-to-end management of Mattel's YouTube paid media activity. The role will assist the team in: campaign set-up & optimization, building weekly reports to summarize and visualize campaign performance.

What Your Impact Will Be:

• Assist in translating Mattel's Media Buying Strategy into campaign builds within the platform. This includes day-to-day management of overall media flighting plans across key drivers & content series.


• Ensure media flighting + content are aligned to maximize performance.


• Monitor competitors + macro trends and suggest campaign optimizations as needed


• Ensure flawless execution across all campaigns by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team


• Make real-time optimizations to maximize channel performance & media efficiency


• Set-up tests in the platform to measure performance differences between different ad groups, keywords, creative, target audiences, content, etc.


• Ensure budget is shifted on a daily basis so that we are using our paid support against the most effective placements


• Build weekly and post-campaign performance reports for the cross functional team, taking complex data and drilling down to the most relevant details.


• Support the Manager on weekly Reporting calls for each brand


• Compile final billing and reporting for all campagins. Ensure all camapigns are properly actualized and troubleshoot with vendors/partners, as needed. Ensure all campaigns track to budget


• Partner closely with the Media Strategy Managers to ensure strategic alignment with larger Media Plans across all brands


• Collaborate with internal DEG YouTube & Production teams to drive better YouTube paid media plans through media + creative alignment

What We're Looking For:

• Bachelor's Degree


• 3-4 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus


• Proven track record of handling high campaign volume and driving quantifiable results


• Advanced knowledge in YouTube platform, Google's Display & Video 360 Software, and YouTube analytics platforms


• Experience with YouTube partners such as Zefr and Channel Factory are a plus


• Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)

What It's Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• 
  We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.


• 
  We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.


• 
  We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.