Senior Director, Product - Advertising Technology at Best Buy in Seattle, Washington

Job Description:

Retail media is an evolving space and we are energized by the industry growth, finding opportunities to serve our clients, and putting the customer at the heart of everything we do. The media business at Best Buy is in a state of transformation as we evolve to reshape our media portfolio to meet rapid growth and the increasingly sophisticated needs of large marketers. Best Buy’s Media Network partners with brands to enable them to reach, engage, and convert Best Buy’s customers at every stage of their shopping journey on our owned properties and offsite through social, paid media, and other channels.

We believe Best Buy has a unique opportunity and value proposition with our retail scale and first party data to offer advertisers a powerful tool to connect with customers and help them meet their consumer electronics and lifestyle needs. To activate this value fully we are investing significantly in building out our advertising and marketing technology, and digital ad product development. We are seeking a senior leader within our Digital and Technology team to drive this technology investment and Media Network transformation. You will be an integral part of our media business leadership team, defining the technology to enable the future state of our media marketplace, our technology capabilities, our customer experience capabilities in order to meet these advertiser’s needs while positioning Best Buy for growth in the digital media and advertising industry.

As the Senior Director, Product - Advertising Technology, you will lead a team of product managers to create new digital advertising products, and new tools and capabilities for onsite and offsite advertising campaign planning, delivery, optimization and reporting. You will be the technology partner to the VP and general manager for the Media Network, and the President of the Media Network.

Key Responsibilities

• Be a thought leader and partner with the Media Network business to activate technology, data, data science, and digital customer experience to deliver on Media Network goals.


• Partner closely with business partners across Account Management, Planning and Buying, Reporting, Privacy and Go To Market teams to ensure we have the technology to support the entire advertising ecosystem on BestBuy.com and activation of first party data offsite.


• Partner with media agency on developing advertising technology roadmap, ensuring seamless integration of SaaS and internally developed tools to scale operations with business growth.


• Partner with inventory management team to develop machine learning based to for Yield management and optimization.


• Work with business, UX and technology leaders across the organization to understand customer and client needs & vision


• Effectively translate the needs and vision into outcomes and initiatives that will deliver meaningful customer experiences and client value


• Evaluate value, feasibility, and business viability risks prior to making investments in new technologies including internally developed products, SaaS and potential acquisitions.


• Refine the practices used by the team, including vision definition, outcome-based planning, and ongoing stakeholder collaboration


• Understand all sides of potential prioritization or trade-off decisions and make decisions to best enable necessary outcomes


• Maintain an in-depth knowledge of the retail media industry, ecosystem, and technology trend

• Structure, lead, coach, and inspire multiple teams of product managers, while creating an inclusive team culture that enables all members of the product teams to thrive (e.g., UX, engineering)


• Provide strategic and day-to-day guidance to a dynamic team of product managers


• Foster and advance product and agile practices within the team and business partners.


• Identify needed skills and capabilities and work to fill those roles as needed, including, recruiting and hiring, training, and new tools and processes to enable the team


• Provide mentoring and advisory perspectives across the broader team to ensure outcome-based, user-centered product work is embraced throughout the organization


• Deeply understand the value of, and the ability to, enable collaboration between designers, researchers, engineers, product managers, business owners, and executives


• Understand funding mechanisms and manage multiple budgets to build teams that meet desired outcomes

• Extensive experience in media and marketing technology that demonstrates expertise across the publisher / advertiser ecosystem.


• Experience in using first party data and technology to reach customer across advertising channels and developing advanced media reporting capabilities.


• Extensive background of work that demonstrates advanced knowledge and skill in product management


• Understands the potential application of new technologies and how client value and customer experiences could benefit from them


• Ability to effectively communicate design and technology concepts to stakeholders


• Proven ability to build collaborative relationships at all levels and ensuring teams create a collaborative culture


• Ability to work in ambiguity and break-down ambiguity into actionable items


• Excellent written, oral, and visual communication skills

• Bachelors or advanced degree in IT, computer science, engineering, business, design, human computer interaction or related field or equivalent work experience


• 8 or more years of experience within product team disciplines (e.g. product management, user experience, engineering)


• 5 or more years of direct people management and demonstrated success developing engaged, inclusive teams


• 3 or more years of experience managing budgets and resource allocation


• 3 or more years of experience in advertising, marketing, or similar technology and product development


• Fluency and experience with the complexity of the digital advertising landscape including the interplay and relationship between programmatic platforms, demand side platforms (DSP), supply side platforms (SSP) and data management platforms (DMP)