Marketing Automation Specialist at Insurance Services Office, Inc. in Conshohocken, Pennsylvania

Job Description:

Company Description

Who is Jornaya?

AtJornaya, a Verisk business, we believe in using innovative technology and data that empowers companies to connect with their customers and prospects at the right time and in the most meaningful way. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win.

Verisk (Nasdaq:VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company's advanced technologies to manage risks, make better decisions and improve operating efficiency. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong.

With more than 100 offices in nearly 35 our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work Certification for the fifth consecutive year. We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

As the Marketing Automation Specialist, you will manage the day-to-day execution and end-to-end optimization of multi-channel marketing campaigns. You will be responsible for the governance of marketing processes, while overseeing and maintaining the health, connectivity and efficiency of our MarTech stack. You will partner with cross-departmental teams to translate marketing strategies into holistic and highly effective and measurable campaigns that meet critical KPIs.

About the Day to Day Responsibilities

Teamwork Makes the Dream Work: You will be a core part of a fast-paced, highly collaborative marketing team. You will work with key stakeholders across multiple departments, including Salesforce admin, sales, customer success, and support teams. You know how to manage competing priorities, set and manage expectations and do so with a positive win-as-a-team attitude.

Organization and Prioritization: You will always have more to do than you can realistically get done, so you will need to decisively prioritize projects, manage expectations, and provide status updates to your stakeholders. You know how to work across multiple systems, prioritize workload, and deliver against critical timelines.

Campaign Automation and Optimization: You will work with marketing team leaders and other key stakeholders to understand, inform and help translate marketing strategies into highly effective automated marketing campaigns. You will oversee and analyze all stages of our lead gen funnel from our website to paid media, leveraging data-driven insights to help identify what's working, what isn't, and ways to continuously optimize across channels and programs.

Account-based Marketing: You will be the technical and operational lead for our ABM programs, and you will be the principal role in building capabilities and optimizing our ABM tech stack. You know how to establish and advise teams on scaleable best practices, and execute supporting campaigns in channels like email, digital display and chat.

Vendor Management: You're responsible for managing the day-to-day relationships with many of our key marketing technology vendors-keeping internal teams well informed of status and dependencies. You know how to keep the trains running smoothly, while always looking for ways to get the most out of our technology investments.

Performance Reporting: You will build the foundational reports that marketing uses to track campaigns, leads, and opportunity. You know how to communicate those findings to marketing leadership, and share key results with the rest of the marketing team so everyone is regularly informed of how we are tracking against goals.

Contact Database Management: You are responsible for maintaining our marketing contact database, working closely with our Salesforce.com CRM admin and other key stakeholders. You know how to find innovative ways to grow our contact database and maintain the health of the contacts already in the database.

• You have 5+ years of experience in a marketing role at a fast-paced, high-growth B2B information company.


• 2+ years of experience deploying automated programs in platforms like Eloqua, Rollworks, and Drift.


• You are passionate about running and optimizing a robust MarTech stack, ensuring data integrity, and building reports that helps business leaders understand and drive demonstrable results.


• You are highly proficient across modern marketing stack - Integration of CRM, Marketing Automation, ABM, Social & Content platforms (Examples: Salesforce.com, Eloqua/Marketo, CaliberMind, 6sense, Uberflip, LinkedIn, Drift, etc.).


• You are familiar with front end web technologies, and able to perform basic HTML editing.


• You have a strong understanding of database structure, data hygiene, and analytics, ensuring data is flowing efficiently and measurably through all MarTech stack.


• You have a proven track record of executing data-driven and results oriented account based marketing programs and are experienced in building marketing automation workflows


• You have experience optimizing Forms and landing pages using A/B testing to learn what is most effective at improving conversion.


• You are someone who can think strategically but are tactical and detail-driven to the point of near obsession, with a proven track record of driving ideas from concept to execution to success.

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Verisk Analytics is an equal opportunity employer.

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