Vice President, Enrollment and Customer Engagement at Prudential Ins Co of America in roseland, New Jersey

Job Description:

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, offers customers world-wide a variety of innovative solutions for growing and protecting wealth. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, Prudential strives to service customers and create long-term value for stakeholders through strong ethics and business fundamentals. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management.

Our Role:

Prudential Group Insurance Marketing has an exciting opportunity for VP Enrollment and Customer Engagement position, reporting to the CMO, Group Insurance. The role will be responsible for developing and driving the Enrollment and Engagement strategy for Group Insurance Life, Disability, Voluntary and Financial Wellness Solutions across business segments. This role will have accountability for multi- year enrollment planning, customer segmentation, marketing platform integration, enrollment martech capability deployment, operational readiness, measurement, and growth initiatives. The role will partner with cross functional business and enterprise teams to drive business outcomes. The role will lead a dynamic team involving Enrollment Planning & Implementation, Enrollment Program & Platform Strategy and Enrollment Operations.

Role and Responsibility

• Responsible for Enrollment and Engagement planning, orchestration, client implementation and management across group insurance solutions, customer experience and segments to achieve business goals

• Responsible for partnering with cross functional teams on cohesive customer segmentation including predictive models to enable teams to manage the book of business enrollment opportunity discussions focused on profitable growth.


• Strong understanding of business, financial and distribution levers to influence innovation across the development and execution of insights- based enrollment strategy, and rules-based engagement across the customer value chain.


• Partner with Distribution and third-party platform partners on capability and experience integration to deliver on the enrollment value proposition, business plans, program execution and personalization resulting in growth. Ensures high levels of client persistency and participation across a book of business.


• Build strong relationships, collaborate, and orchestrate the enrollment and engagement roadmap across business segments, distribution, internal functional partners and enterprise functions.


• Partner on marketing attribution capabilities to improve Marketing Return On Investment (MROI) by informing investment allocations and ways to optimize. 


• Leverage data across Research, Analytics, BI and VoC to generate insights that will improve customer engagement and participation.


• Drive a culture of testing and experimentation; recommend and conduct test-and-learn to optimize ROI with insights, which then informs marketing planning and future execution.


• Responsible for managing a high performing team including Enrollment Planning and Client Strategy, Enrollment Program Strategy, Enrollment Operations. Lead to drive a change mindset and serve as navigator/expediter for issues requiring support

Qualifications:

• 10+ years of experience in enrollment strategy, experience integration, customer engagement in Financial services, Group Insurance or Benefit Admin Platforms


• Bachelor’s degree required. MBA is a plus


• Superior relationship management skills with ability to partner and build professional relationships in a cross-functional, matrixed environment


• Ability to effectively analyze data to make strategic business decisions


• Understanding of marketing attribution capabilities to improve Marketing Return On Investment (MROI) by informing investment allocations and enabling optimization


• Strong communication skills including the ability to interface, influence and collaborate across the enterprise. Ability to navigate through ambiguity


• Proven people and team leadership

Our Culture:

Prudential Financial, Inc. is focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com.

Please note that the above number and email are solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance.