eCommerce Marketing Coordinator at EBSCO Industries Inc. in Fairfax, Virginia

Job Description:

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steadybrand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

The eCommerice Marketing Coordinator for Stand Steady will support the Marketing department to accomplish ambitious growth plans. Specifically, they will be responsible for helping to execute all aspects of the Marketplace and Web businesses (standsteady.com, Amazon, Target, Wayfair etc.). This includes creating listings, running advertisements, and conducting A/B tests for all channels. They will be implementing new product listings, maintaining our existing portfolio of products, and seeking new opportunities for growth via new channels, new products, or new functionality. Requires an analytical, detail-oriented individual who is deadline driven and able to stay organized while multitasking.

ESSENTIAL DUTIES AND Responsibilities:

• Marketplace & Website Execution
  
  
  • Understand and stay up to date on the competitive landscape to keep our portfolio updated, including price, photo, text, and positioning changes
  
  
  • Stay updated on channel specific advertising opportunities, such as DSP, Google betas
  
  
  • Optimize listings and pricing, implement A/B tests and address recent customer comments/reviews
  
  
  • Write frontend and backend copy for products, including backend keywords
  
  
  • Conduct keyword research and identify opportunities for improvement
  
  
  • Ensure listings are live, accurate, and are maintaining page rank.
  
  
  • Troubleshoot / brainstorm to fix products that are off track or declining
  
  
  
  

• Advertising & Reporting
  
  
  • Daily optimization of ad campaigns which involves making changes to budgets and keywords
  
  
  • Understand and analyze business & advertising reports, and enact changes based on them
  
  
  • Help manage substantial advertising budget to ensure we meet or exceed ACOS or ROAS goals
  
  
  • Document and report on tests run across the business. Ensure tests are measurable and enact business changes based on the results
  
  
  
  

• Innovation
  
  
  • Participate in product launches, including writing text and reviews tracking
  
  
  • Continually update process and run tests to improve launch process
  
  
  • Continually look for new products, channels, or tools to improve our sales and/or profitability
  
  
  
  

OTHER DUTIES AND RESPONSIBILITIES:

• Assist Customer Service in creating marketing copy for scripts


• Assist with SEO and SEM


• Manage other marketplaces as determined by current priority levels

SKILLS AND ABILITIES REQUIRED:

• Marketing skills with eCommerce in an online business preferred


• Analytical


• Ability to problem solve


• Works well in energetic, fast-pasted, collaborative settings


• Flexible team player with entrepreneurial spirt


• Positive attitude


• Strong verbal and written communication skills

EDUCATION AND EXPERIENCE REQUIRED (Please tailor to your skills):

• Education Requirements:
  
  
  • High School Diploma/GED required
  
  
  • Completed College Degree, Bachelor's degree preferred
  
  
  • Experience can be substituted for college level education
  
  
  
  

Computer equipment and level of software requirements:

• Office 365 experience preferred

Specific Knowledge, licenses, certifications REQUIRED:

• None

TRAINING REQUIREMENTS:

• None

.

PHYSICAL DEMANDS:

• Ability to lift 20 pounds

PHYSICAL PROTECTIVE EQUIPMENT:

• None

WORK ENVIRONMENT:

Office environment

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.