Group Marketing Manager at Chubb in Chicago, Illinois

Job Description:

Combined Insurance, is seeking a Group Marketing Manager to join our fast-paced, high energy, growing company. We are proud of our tradition of success in the insurance industry of over 90 years. Come join our team of hard-working, talented professionals!

JOB SUMMARY:

The Group Marketing Manager works in collaboration with Combined’s Marketing and Sales teams to plan and execute B2B marketing campaigns and initiatives that help support the growth and success of Combined’s small and mid-sized group sales.

The Group Marketing Manager will develop marketing campaigns, collateral and positioning to support lead generation, nurturing and conversion, while increasing visibility for Combined in the Group space with employers, brokers and influencers.

This role requires a strategic and tactical marketer with hands-on experience in designing, activating, and optimizing customer-centric content marketing campaigns that enable Sales to initiate and strengthen customer relationships. This individual should also have experience in developing product positioning, messaging and collateral that is clear, compelling, and differentiating.

The Marketing Manager will build strong relationships with internal and external partners to ensure all campaigns and initiatives are aligned with business and broader marketing objectives, and that they are grounded in a test-learn-refine approach. This individual should also have experience leveraging data to inform marketing strategy and to analyze and report on effectiveness. The Group Marketing Manager will report to Combined’s AVP of Group Marketing and Business Development.

RESPONSIBILITIES:

• Plan and execute B2B multi-channel marketing campaigns targeting small- to -mid-sized business leaders, brokers and influencers, in effort to generate new business leads and opportunities.


• Create engaging, valuable content that demonstrates expertise and leadership, generates leads, and that can be used for customer engagement.


• Partner with internal SMEs and leverage internal and external research and data insights to continually advance B2B thought leadership.


• Work closely with agency partners to support high-quality campaign development and activation, keeping pace with best-practices and new approaches


• Develop group messaging and positioning that attracts, engages and helps to solidify new business sales and opportunities, including on the Web, social media, email, and sales collateral and presentations.


• Foster engagement and partnership across internal stakeholders and collaborators, including sales, training, underwriting, and legal teams.


• Track marketing campaign effectiveness and uses data to inform and guide new/evolving tactics that result in effective lead generation and/or customer retention.

SKILLS & EXPERIENCE:

• Excellent written and verbal communication skills to develop effective marketing communications for target audience.


• Experience in developing and executing marketing campaigns for a complex industry, ideally in the group/B2B marketing and sales environments.


• Ability to multi-task in order to handle a number of projects at once, while remaining flexible to changing business requirements and priorities.


• Experience in content marketing, digital marketing and social media channels to reach and engage business decision-makers and/or brokers, including analytics.


• Adept at collaborating with multiple stakeholders and partners on projects, including external agencies.


• Works with urgency in fast-paced sales-driven environment; Strong project management skills to ensure timely delivery and to meet business and sales needs and expectations.


• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) with a good sense for presentation, layout, and design.

MINIMUM EDUCATION REQUIRED:

• Bachelor’s degree required; preferred degree in marketing, communications or related major.


• 5-8 years of solid experience in marketing.


• Experience in Business-to-Business (B2B), influencer and/or broker marketing environments.


• Insurance and/or employee benefits experience a plus.

OUR BENEFITS

As a Combined corporate employee, you have access to one of the most comprehensive benefit plans in the business, designed to meet your needs and help you reach your financial goals. Our Company is committed to supporting its employees with a comprehensive compensation package that is appropriate in the market where they work. Below are several of the many benefits we offer our employees: 

Health insurance

Dental insurance

Tuition reimbursement

A company-match 401(k) plan

Disability insurance

Life insurance

Employee referral bonuses

ABOUT COMBINED INSURANCE

Combined Insurance is a leading provider of individual supplemental accident, disability, health and life insurance products. With a field sales force and corporate staff in excess of 5,000 people worldwide, Combined Insurance meets the growing coverage needs of policyholders around the globe. We pride ourselves on being customer-centric, people-driven, accountable, performance-minded, and ethical. We invest in our employees and take the time to focus on their development, needs and career aspirations.

Our parent company is one of the world’s largest multiline property and casualty insurers. With operations in 54 countries, the Company provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.