Global Marketing Competitive Intelligence Manager at IDEXX Laboratories, Inc in Westbrook, Maine

Posted in Management 3 days ago.





Job Description:

AstheGlobal Marketing Competitive Intelligence Manager you will be the primary point of contact for collection of incoming intelligence from the Marketing and Commercial Field Organizations globally. You will organize and save marketing competitive intelligence into our database for future access, coordinate a core team within Commercial Marketing to efficiently communicate relevant competitive intelligence to other workstreams, enable an effective marketing competitive response process and represent Commercial Marketing within cross-functional competitive teams and the Corporate Strategy team.

Reporting into the Head of Customer & Market Insights Business Partners within the Global Marketing Team, you will have the opportunity to be a central part in a rapidly expanding business in a world class company. You will enhance our marketing research, analytics and reporting ecosystem to help us make better business decisions and help improve diagnostic care for millions of pets around the world.

What you can expect in this role

As the Global Marketing Competitive Intelligence Manager, you will:


  • Establish a Marketing Competitive Intelligence Way of Working in the organization and align with regional marketing teams

  • Provide regular updates to the Global Marketing organization on key competitive news via a monthly Newsletter

  • Develop a current and comprehensive database of marketing competitive intelligence

  • Prepare and run regular team meetings and/or communications within Commercial Marketing to share and elevate competitive trends

  • Develop effective response to competitors' marketing and sales programs (in partnership with stakeholders across workstreams) via Sales talking points, Marketing materials, Commercial and medical positioning, Sales training, Customer education and Marketing strategy.

  • Participate in cross-functional competitive teams to provide Commercial Marketing input and perspective

  • Lead tradeshow competitive intelligence work focused on collection and communication across the company

  • Manage the research projects owned by the Corporate Strategy team from brief to activation.

What you need to succeed:


  • Bachelor's Degree or equivalent combination of education and experience required. Master's Degree or equivalent preferred

  • Market knowledge and experience with Animal Health, Diagnostics or Medical Devices categories highly preferred. Strong experience working with technical products/solutions.

  • Strong analytical and problem solving skills; ability to bring together relevant information, synthesize and share with impact.

  • Ability to prioritize, maintain focus, and manage multiple projects at the same time

  • Curious and able to connect multiple data points into insights.

  • Excellent communication skills both written and verbal

  • Strong/advanced presentation skills; ability to present and explain information to all audiences

  • Proven collaboration skills.

  • Ability to work in and lead teams which are highly matrixed, cross functional and technical.

  • Bring a broader business view to be able to support more foundational and abstract projects to support corporate strategy

Why IDEXX

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals health and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 9,000 talented people.

So, what does that mean for you? We enrich livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives and benefits while enjoying purposeful work that drives improvement. Let's pursue what matters together!

Due to the current pandemic, as it relates to COVID-19, our employees' safety and well-being are top of mind for us. Currently, our team is working from home full-time and will continue to do so at least through to 2021. This means that we are providing our onboarding, training, and support for our new hires (like yourself) virtually.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.