DIRECTOR, LATAM BUSINESS at BOARDRIDERS in Huntington Beach, California

Posted in Other 14 days ago.

Job Description:

Requisition Number:



Huntington Beach





Boardriders, Inc., is the world's leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company's apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company's Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company's products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.

"Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans"


The function has five key components: 1) supervise distributor/international business and align it with corporate priorities, 2) report business performance and specific market needs to the corporate offices, 3) drive business results, and 4) manage business development projects in the territory, including integration projects.


  • Identify/recruit the best distributors available in each market. Continually evaluate the performance of existing distributors and support them for maximum growth and long-term brand health

  • Communicate Brand philosophy and product knowledge to international distributors, retailers and consumers on a regular basis

  • Align different distribution players in market (distributors, direct accounts, global customers, etc.) and resolve conflict among them (pricing, product calendar, customer service, etc.)

  • Drive overall business development for the distributor business, including legal, tax, and commercial aspects with the support of the corporate office. Manage integration projects across the territory

  • Track distributor performance on a regular basis in terms of sales growth and brand development efforts

  • Drive monthly revenue targets by category and ensure that distributors have the tools to achieve them (product, training, marketing, etc)

  • Fully understand market dynamics of the respective territory: Economy, customers, consumers, competitors, market trends, etc

  • Develop operational plans for the distributor business based on corporate direction, including monthly/quarterly budget, initiatives, business plans and marketing plans

  • Prepare and monitor sales plans at the brand and category levels

  • Control the Brand image in each distributor market with support from the Marketing team.

  • Supervise execution of yearly and seasonal marketing plans including PR, POP, advertising, and sports marketing

  • Manage seasonal launches and their respective demand creation efforts. Ensure distributors get all the tools available from the Marketing department and participate in the respective processes (i.e. samples, POP, displays, and catalogs, etc.)

  • Control retail prices and distributor margins based on company guidance and market conditions

  • Ensure proper product mix and assortment across categories in each distributor market

  • Manage country specific needs including tagging/labels, VAS, among others

  • Team up with Sales Operations, Finance and other back office departments to ensure that product delivery is up to standards and that the distributor business gets appropriate support and follows all the existing controls (backorders/allocation, credit holds, product information)

  • Facilitate resolution of issues between distributor and corporate office, across functions.

  • Travel to each market to assess current status, maintain performance levels and identify areas for improvement

  • Gather, review, and consolidate seasonal orders. Drive re-order business

  • Approve request for returns, MDAs and other credits.

  • Maintain up-to-date records for distributors (door counts, org charts, rep structures, contact information, among others)

  • Organize and lead sales and line adoption meetings

  • Update order forms, price lists and discontinued lists on a continuous basis

  • Participate in the organization of sales meetings, training sessions, and special events

  • Host international visitors (reps, accounts, etc)


  • 6 years related sales management experience in international markets, ideally in the Action Sports/Sporting Goods industry

  • Available for extensive travel

  • Spanish

  • Team-player, self-starter, solid problem-solving and communication skills