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Director of Digital Giving and Engagement at Loyola University Of Chicago in Chicago, Illinois
Posted in Other 30+ days ago.
Job Description:
Position Details
| Job Title | Director of Digital Giving and Engagement |
|---|---|
| Position Number | 8102550 |
| Job Category | University Staff |
| Job Type | Full-Time |
| FLSA Status | Exempt |
| Campus | Chicago-Water Tower Campus |
| Department Name | PRINCIPAL & MAJOR GIFTS |
| Location Code | MAJOR GIFTS (03634A) |
| Is this split and/or fully grant funded? | No |
| Duties and Responsibilities |
JOB SUMMARY Lead all aspects of Loyola University Chicago's digital engagement and giving strategy including the team's day-to-day operations, fulfillment of project deliverables and problem resolution. DUTIES and RESPONSIBILITIES * Effectively research, journey map, storyboard, and test user experience to enhance satisfaction and improve usability for Loyola's online giving site, social media efforts, email marketing, crowd funding, etc.* Develop and work with the web team and external partners to create wireframes, concept design mockups, and prototypes to elevate and improve Loyola's online giving presence and user experience while further integrating the digital assets into the overall University brand strategy.* Conceptualize and create highly creative digital engagement and giving strategies through giving days, crowd funding, email marketing, text, etc. to increase alumni engagement, and participation.* Collaborate with cross-functional team members and IT to architect and implement a technology stack of integrated marketing and digital tools to engage audiences across different channels.* Develop and implement strategies and best practices that increase traffic and engagement, drive conversions, and demonstrate ROI. Monitor effectiveness and success metrics, quantify impact, identify opportunities, and optimize digital experiences.* Serve as a consultant within University Marketing & Communications and among campus constituents to ensure constituent engagement and giving is being considered as a component of every University-wide strategy.* Identify risks and design, develop, and implement mitigation plans.* Work with cross-functional team members to define editorial and launch calendars.* Ensure giving web pages are built and maintained for SEO performance and are in keeping with accessibility, user, and other best practices. |
| Minimum Education and/or Work Experience | * Bachelor's degree in marketing communications, computer science, or a related field.* 10+ years of experience in web and digital marketing with significant, hands-on experience in content management, online fundraising, strategy, and management. |
| Qualifications |
MINIMUM EDUCATION and/or WORK EXPERIENCE * Bachelor's degree in marketing communications, computer science, or a related field.* 10+ years of experience in web and digital marketing with significant, hands-on experience in content management, online fundraising, strategy, and management.* Prior experience managing a range of web and digital experience positions.* Demonstration of 3-5 years of tenure and longevity at previous employers is required, a history of promotions within organizations is preferred. Individuals with a track record of two years or less in previous roles will not be considered. PREFERRED QUALIFICATIONS * At least five (5) years of experience managing digital marketing professionals.* Master's degree in communications, digital marketing, interactive media or management.* Understanding of - or direct experience in - non-profit and/or higher education fundraising and engagement, lead generation, content management, marketing automation, paid social, and SEM.* Experience successfully managing relationships with digital marketing agencies and external partners.* Experience integrating CRM and email marketing automation systems.* Experience leading major website redesigns and implementations.* Experience working closely with IT departments of major organizations and distributed units.* Experience working with crowdfunding platforms including but not limited to GiveCampus, Graduway, GiveGab, iModules, etc. COMPETENCIES, KNOWLEDGE, SKILLS and ABILITIES * Strong in both creative and technical project management to achieve digital and overall business objectives.* Demonstrated ability to identify, understand, and leverage best practices and trends in digital marketing and digital media.* Demonstrated understanding of online user behavior and an ability to apply insights to develop experiences that enhance the university's brand and support its online engagement and giving strategy.* Knowledge of WCAG and ADA standards and general best practices for web content, with experience putting practices in place to meet these requirements.* Ability to effectively manage multiple projects at once while operating against tight deadlines and working productively with diverse cross-functional teams across campus including University Marketing & Communications as well as partners from the various schools, colleges, and departments.* Strong written, oral, and interpersonal skills.* Excellent presenter of ideas, concepts, and proposed digital directions.* Flexible team player with excellent time management and communication skills who can be a leader throughout the University's Advancement team.* Problem solver with a talent for approaching complex challenges with a positive outlook. |
| Certificates/Credentials/Licenses | N/A |
| Computer Skills |
PREFERRED SKILLS INCLUDE: * Deep understanding of web development, design, and other web best practices, including user journeys and responsive web design.* Understanding of search engine optimization and marketing, ad serving platforms, and APIs.* Demonstrated understanding of Google Analytics and other digital analytics tools; exceptional analytical abilities to drive insights and business outcomes.* Working knowledge of Adobe Creative suite and similar software. |
| Supervisory Responsibilities | Yes |
| Required operation of university owned vehicles | No |
| Does this position require direct animal or patient contact? | No |
| Physical Demands | Repetitive Motions |
| Working Conditions | Irregular Hours |
| Open Date | 07/22/2021 |
| Close Date | |
| Special Instructions to Applicants | |
| Quick Link for Posting | https://www.careers.luc.edu/postings/16726 |
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