Director, Media at General Mills, Inc in Minneapolis, Minnesota

Job Description:

Job Description

POSITION SUMMARY

We are looking for a talented Media Director to lead General Mills into the future by evolving how we define, think, and activate media. In this role, you will drive media forward by delivering top-line growth through innovative, breakthrough and scalable media led initiatives. You will continuously develop a team of experts who to advance our media capability as an envied competitive advantage. You will drive effective media plans for today while building media capabilities for the future.

• This role reports directly to the Chief Brand Officer


• Direct reports include Media Managers, Media Operations and Performance Marketing


• Owner of Media Agency relationships


• Key Partners include Brand Experience Directors, Commerce Marketing Director, Ecommerce Director, Creative Director, and Consumer & Market Intelligence Leaders

MAIN RESPONSIBILITIES

• Inspires curiosity about media, the changing media landscape as well as innovation and ideas that it can drive


• Fosters an environment of learning, experimentation and innovation


• Has a strong POV and designs best practices and capabilities that are delivered across the enterprise


• Oversees media strategies, media innovation and execution for General Mills globally, across all brands


• Leads, manages and inspires internal & external teams to develop plans that connect to our consumers, driving deep engaging experiences


• Cultivates and manages strong Media agency relationships for the enterprise


• Cultivates and manages priority Media Publisher relationships for the enterprise


• Serves as a bridge between brand building ideas and commerce activations

MINIMUM QUALIFICATIONS

• Bachelor's Degree required, MBA preferred


• Minimum of 10 years Media experience


• Minimum 5 years Media experience in digital, programmatic, and innovation


• Recent experience leading a large team


• Experience successfully setting agency and media landscape direction, including agency-wide initiatives, evolving how teams go to market, and driving industry-changing thinking


• Extensive knowledge of media and the media landscape


• Extensive experience in media strategy, planning, buying across multiple media channels


• Extensive experience in influencing, coaching and leading teams through changing landscape and the evolution to digital


• Global media experience


• Ability to translate, understand, guide and evaluate media analytics tools and technology to ensure they will build and deliver more effective media plans


• Deep understanding of media best practices


• Highly collaborative with strong POVs on innovation, evolution and measurement

PREFERRED QUALIFICATIONS

• Inspired and motivated by staying ahead of the media landscape and leading the media evolution


• Confident


• Strong work ethic and team player


• Humble, influence-led approach to leadership


• Ownership mentality


• Excellent interpersonal and leadership skills, ability to influence subordinates as well as peers


• Possess personal qualities of integrity, credibility, and commitment to mission

ADDITIONAL CONSIDERATION:

• The preferred location for this role is Minneapolis, MN however remote work-at-home applications will be considered