Responsible for the strategic planning, developing and coordinating of various communications including those that promote programs, announcements and events to support organizational initiatives. Through effective organizational communication strategies and tactics, supports cultural and organizational change initiatives that build stakeholder awareness, understanding, acceptance and commitment to the organization's mission, vision, values and business priorities.
Job Specific Duties
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- Develops targeted, branded communications campaigns to effectively delivery messages to appropriate audiences by using various media to ensure stakeholder engagement and buy-in.
- Ensures communications campaigns and strategies are consistent and reflect the organization’s strategic mission, vision and values.
- Drafts and edits content for internal and external messages using various tools to communicate such as memos, press releases, newsletters, websites, and others.
- Provides support with public relations and media engagements including the promotion of placement in news outlets and publications.
- Writes, edits, and reviews employee communications submitted by leaders; approves and sends out or declines gaining leader understanding.
- Measures and analyzes trends and metrics of newsletters, email, videos and all communications tools used for effectiveness and to strategically plan future campaigns; adjusts as needed.
- Manages monthly calendar of communications content including thought leadership, special observance days and events.
- Creates major organizational/leader specific announcements related to events happening across the health system like benefits updates, incidents, construction, and others.
- Serves as active member of the incident command team representing the public information officer group in developing communications in critical situations that may include the crafting of pop-ups, text messages, emails, and scripts.
- Responsible to be on-call 24 hours per day during emergencies providing timely communications and social media content as needed.
- Manages the mobile application including news and notification/alerts system for effective and timely message delivery.
- Generates and edits visually appealing presentations, booklets, newsletter, graphic flyers and social media posts as part of organizational initiatives and presentations.
- Responsible for planning and coordinating organizational communications events, i.e. monthly town halls, director events, management forums, annual kickoffs/retreats, etc.
- Collaborates closely with IT to continuously develop and upgrade the communications portion of SharePoint.
- Manages PolicyTech ensuring accurate and timely updates of policies.
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