Responsible for supporting the communications team with coordination of corporate communications including social media. Through effective strategies and tactics, supports cultural and organizational initiatives that build stakeholder awareness, understanding, acceptance and commitment to the organization's mission, vision, values and business priorities.
Job Specific Duties
Assists with development of targeted, branded communications and social media campaigns focused on organizational priorities.
Coordinates communications, social media, thought leadership and events calendar to ensure communications elements are effective and timely.
Researches content for weekly newsletter, monthly calendars and incorporates health observances, hospital events and news.
Supports with content creation, monitoring and actively responding to intranet and social media posts in a timely manner and within guidelines.
Monitors social media sites daily for engagement. Provides timely responses to both positive and negative feedback. Collaborates to respond in timely manner.
Creates branded graphic and digital content in support of communications campaigns.
Helps to plan and coordinate events as needed and provides social media and photography support at events.
Serves as back-up support when needed to on-call 24 hours for emergency management communications.
Minimum Job Requirements
Bachelor's Degree in Communications, Public Relations, Marketing, or related field
1-3 years of experience using social media platforms including LinkedIn, Facebook, Instagram, Twitter and others to deliver targeted campaigns
1 year of experience coordinating corporate communications campaigns
Knowledge, Skills, and Abilities
Bilingual proficiency preferred: English/Spanish.
Prior experience using graphic design software such as Adobe Creative Suite products, Microsoft Publisher or Canva preferred.
Basic understanding of how to analyze and use social media KPIs, web traffic metrics and SEO highly preferred to create effective social media campaigns.
Excellent critical thinking, communication and problem-solving skills.
Ability to interview and gather information from all levels of leadership and staff.
Ability to work under pressure and manage multiple priorities, meetings, or exceeding deadlines.