Marketing Manager, Content & CRM / Rancho Bernardo Inn at Rancho Bernardo Inn, San Diego in San Diego, California

Job Description:

Rancho Bernardo Inn is a highly awarded destination resort, proudly part of JC Resorts -- a proven leader in the management and operation of golf and resort properties since 1971. We are uniquely tucked in to the Rancho Bernardo Community with an 18-hole championship golf course, nationally acclaimed spa and close proximity to all key San Diego attractions. Our sprawling lantern lit pathways connect to beautiful gardens and fountain courtyards which provide guests and employees alike access to open spaces and nature. We are looking for passionate individuals, empowered to create wow moments and lasting memories for every guest, every time. As a family owned business, we treat people like family and believe in the personal touch.

In addition to working in the natural beauty of San Diego, we offer competitive, progressive benefits including complimentary meals and employee discount benefits.

Join our team of friendly, engaging, professionals who love the Hospitality Industry and want to share it with our guests.

Rancho Bernardo Inn is recognized as one of Condé Nast Travelers Readers’ Choice Awards, Top Southern California Resorts, US News & World Report’s Top San Diego Hotels, a member of Preferred Hotels & Resorts and has received the AAA Four Diamond award for over 40 years.

The MARKETING MANAGER'S essential purpose is to create, improve and maintain content and CRM to drive bookings, incremental revenue, guest engagement, and improve reputation of the hotel portfolio and outlets. To create and report on data, trends and marketing analytics to inform progress, performance, and drive data-based decisions. To implement and manage strategic partnerships with agencies with only general supervision. To work with the Marketing Teams to coordinate advertising strategies, campaigns, property messaging, and other marketing activities to drive bookings and other desired actions. To manage data and analytics and collaborate with Marketing Team on achieving and reporting on key metrics. To understand the overall marketing strategy, brand guidelines and messaging for each resort hotel, and to maintain consistent proactive marketing outreach. The employee will routinely perform office or non-manual work that directly relates to the Company’s general business operations and will customarily and regularly use discretion and independent judgment in performing the job.

ESSENTIAL PURPOSE:

• To manage creative content and direction for websites, social media, digital marketing, and advertising initiatives.


• To ensure content placed on websites is ADA compliant, including, but not limited to, ensuring meta-tags are placed on each image and script is placed on each video. To take part in quarterly ADA compliance calls through Audio-Eye and actively communicate what is learned to the rest of the marketing team.


• To manage and maintain CRM system, grow userbase, and market effectively to database via CRM communication channels and strategies


• To create and maintain a reporting dashboard highlighting primary marketing KPIS


• To continually seek opportunities for sharpening and expanding the skill set of the creative team while exploring and researching advancements in technology.

JOB KNOWLEDGE & EDUCATIONAL LEVEL: Bachelor’s degree from a four-year college or university. English fluency required. Must have a minimum of 4 years of experience in hospitality/hotel marketing, a creative agency, content creation, or advertising. Strong typing skills. Must be computer literate and have working knowledge or all office software, including PowerPoint, Excel, Adobe Illustrator, Photoshop, InDesign, Lightroom, PremierPro, iMovie, and Microsoft Outlook. Must have knowledge of social media outlets, including, but not limited to, FaceBook, Twitter, Instagram, and LinkedIn. Must have advance knowledge of business writing formats and usage. Ability to travel and project a professional self-image. Must display knowledge of office procedures, organizations, and telephone etiquette. Must be able to perform and prioritize multiple tasks with ease. Valid California’s driver’s license required. Proof of personal automobile insurance coverage required.

SKILLS AND APTITUDES: CRM. Content management. Reporting and Analytics. Creative thinker. Detail oriented. Organized and efficient. Strong written and verbal communication skills. Safety-minded. High quality standards for production and service. Diplomatic and calm. Courteous, friendly, and professional manner. Good team player and self- motivated. Customer service focus. Able to work productively with little supervision. Trustworthy and reliable. Flexible and adaptable with the demonstrated ability to work under pressure in a fast paced environment.

WORKING ENVIRONMENT: Works indoors approximately 95% of shift in temperature- controlled, clean, and well-lighted office. Works outdoors approximately 5% of shift, in varying weather conditions. Makes regular short trips between locations.

PHYSICAL DEMANDS: Stands/walks approximately 10% of shift; sits approximately 90% of shift. Moderate to heavy use of computers and phones daily. Bends, stoops, and reaches to perform routine tasks. Must be able to work well under pressure. Must be flexible to work long, sometimes irregular hours. Occasionally required to handle and move objects weighing up to 40 lbs. over short distances.

If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodation related to applying for employment at our company, please contact us at 855-318-8947 and/or email us at accessibility@jcresorts.com

JC Resorts is an equal opportunity employer committed to hiring a diverse workforce and maintaining an inclusive culture.   All qualified applicants will receive consideration for employment without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, medical condition, and any other status protected by state or federal law.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Rancho Bernardo Inn | 17550 Bernardo Oaks Drive| San Diego, CA 92128
www.ranchobernardoinn.com                           HR direct line: (858) 675-8442    

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