Job Description:

Company Summary

Join a team that puts its People First! First American's Direct division provides comprehensive title insurance protection and professional settlement services for real estate purchases, refinances and equity loans. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for six consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

Job Summary

Come join our team as a Product Marketing Manager! Working remotely, this role will be responsible for defining, promoting and communicating the strategic marketing roadmap for current and future products. You will actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products. You will work collaboratively with product management, sales, internal stakeholders and customers to understand customer needs, buyer personas and emerging marketing opportunities to articulate competitive advantages and create internal and external messaging to increase market awareness to increase product adoption and revenue.

Essential Functions

• Focused on understanding customer needs, pain points, and opportunities, and reflecting by developing impactful positioning and customer messaging.


• Desire to build deep product knowledge and articulate key product differentiators in an impactful way.


• Assist in creating, managing and executing product marketing roadmap based on market opportunities and organizational priorities.


• Assist in creating product collateral (Product presentations, product sheets, FAQs, white papers, videos, website copy, blog posts, etc) to articulate the benefits and value proposition of company product lines that includes Voice of the Customer and Voice of Sales feedback.


• Gather data to define value proposition, messaging and product differentiation. Partner with marketing to execute digital and traditional marketing strategies.


• Gather, analyze and summarize campaign results and make recommendations for future campaign strategies based on results.


• Assist in go-to-market planning and execution for successful market launches for product launches and key initiatives.


• Assist in developing processes to understand customer use cases, package those insights, and promote them in a way that drives customer adoption.


• Knowledge of the competitive landscape, gaining an understanding of similar products to identify product gaps, assess and address competitive threats while developing sales tools to overcome client objectives.


• Monitor the ongoing advancement and planning of the product marketing roadmap by working with sales, internal stakeholders, marketing, development and individual clients.


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Knowledge and Skills/Technology Used

• Strong analytical, written and verbal communication skills


• Experience in working in cross-functional highly matrixed environments


• Strong knowledge of MS Office applications (PowerPoint, Excel, Visio, etc.)


• Strong interpersonal skills with keen ability to explain complex concepts across an organization and to large audiences


• Sound decision making, creativity, and problem-solving skills


• Collaboratively engages with product management to create, identify, and implement solutions to further effectiveness of the business

Typical Education

• Bachelor's degree or equivalent combination of education and experience

Typical Range of Experience

• 4-7 years of experience in product marketing, product positioning, content creation, competitive analysis, product planning and strategy


• Experience marketing mortgage origination, post-close or servicing product sets or familiarity with data derived products strongly desired

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. Apply Now