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CCB-Marketing and Communications-Organic Social Marketing Team-Social Media Strategy-Vice President at JPMorgan Chase Bank, N.A. in New York, New York

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

The Organic Social Marketing Team is the bridge between our Lines of Business (LOBs) and Chase's brand channels, where we communicate with millions of consumers monthly. We craft cohesive marketing strategies to establish connections and grow communities via owned social media channels, like Facebook, Instagram, Twitter, LinkedIn, Pinterest - and beyond.

About this role:

The VP of Social Media Strategy will oversee a team of social creators who coordinate with partners internally and externally to create content for Chase Social Media channels. This position reports to the Head of Organic Social Marketing with responsibilities including but not limited to:


  • Stewarding the strategy and growth of a portfolio of organic media channels, including Chase Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
  • Overseeing the ongoing development and execution of an editorial calendar across Chase's social media channels, including but not limited to Instagram, Facebook, LinkedIn, Twitter and Pinterest.
  • Partnering with a variety of Chase businesses (e.g. Sapphire or Freedom cards) to craft winning Marketing strategies using audience, industry, and social listening insights.
  • Establishing and implement a best-in-class operating model between Media and Brand Teams to inform content and creative strategies which populate channels with ongoing and campaign-based content.
  • Developing creative briefs to launch production with internal and external teams. Coordinate production schedules and workflows for an assigned book of work from conceptualization through distribution.
  • Creating measurement plans to effectively track monthly KPIs and report performance to senior leadership.
  • Developing proofs of concept to explore and test new media channels and organic Marketing strategies for the Chase brand and businesses we support.

Qualifications and Skills:

  • 7+ years of experience in Social Media and/or Content strategy highly preferred.
  • Experience developing and executing Marketing strategies to drive business results.
  • Strong project management experience with the ability to juggle a large scope of work with competing deadlines.
  • Experience managing a team and rallying them around a vision to drive performance
  • Excellent written and verbal communications skills. Comfortable crafting a narrative and delivering presentations to senior leadership.
  • Able to build strong partnerships with a variety of internal and external partners and deliver exceptional client service to the businesses we support.
  • Self-starter mentality with the ability to navigate ambiguity.
  • Conceptual thinker who can connect the dots between people and projects to drive a vision forward.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans





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