Job Description:

Digital Marketing Specialist

Job Locations

US-Remote | US-CO-Fort Collins | US-CA-San Diego

Category

Marketing

Overview

Otter Products is currently recruiting for a Digital Marketing Specialist to joing our Digital Marketing team! You can be based 100% remote in the US or in our offices in Fort Collins, CO or San Diego, CA.

As a Digital Marketing Specialist, you will support our digital marketing strategy by leading or supporting key projects through the digital disciplines. You will help set Key Performance Indicators (KPIs) and report on campaign or project performance for assigned brands. You will serve as a key partner for internal cross-functional teams (eComm, Analytics, IT, Brand, etc.) and external vendors/agencies (Google, Facebook, Media AOR, etc.), leveraging the latest research, tools and digital strategies to support the business. If this sounds like fun, keep reading!

About Otter Products

From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Our industry-leading brands, OtterBox, LifeProof and Liviri lead the way to help people do more and go more places with technology in hand. Otter Products is a global company of more than 900 Otters (employees) with offices in Fort Collins, Colo., San Diego, Calif., Hong Kong, Munich, Germany and Cork, Ireland. Our mission is simple - We Grow to Give which comes to life by way of our charitable arm, the OtterCares Foundation. From innovation and engineering to community and culture - growing to give is at the heart of everything we do.


For more information visit otterproducts.com.

Responsibilities

Lead SEO strategy for DTC and B2B websites (subject to change once improvements have been established)
• Proactively recommend ways to better scenario plan, execute, optimize and measure SEO improvements


• Support broader digital initiatives including but not limited to, evaluating agency recommendations for tactical excellence, ensuring data governance, asset list development, keyword research, reporting, etc.


• Proactively contribute toward financial modeling exercises to help forecast results of particular programs


• Support Sr Digital Marketing Specialists and Manager in vendor relationships (Facebook, Google, Snap, Twitter, TikTok, MOZ, etc.), as well as agency of record relationships (Media & Measurement).


• Proactively review and curate key consumer research, business insights and industry trends to share broadly in an effort to influence key cross-functional teams to make meaningful improvements/change


• Work closely with Brand leads to evaluate marketing needs and ensuring timely requests for, and delivery of, creative assets and more project managing every detail and deliverable from brief, to execution, to wrap reports for all campaigns


• Assist in strategy and planning sessions, including but not limited to, market research analysis, revenue forecasting, sales team support, new product development and more


• Utilize attribution models to better understand and communicate the effect of all search/advertising programs as they relate to each other, as well as both offline and online sales


• Closely collaborate with Brand, Media, Analytics, eComm and Creative teams to ensure recommendations are strategic, feasible, rooted in data and insights and measurable


• Support and educate broader cross-functional teams by providing key digital-led consumer and competitor insights (search trends, audience performance, media consumption habits, share of voice/spend/impression, etc.), technical support for tagging/tracking/measurement, creative best practices as well as ongoing education on the role of digital marketing and the strategic thinking behind a particular program or plan


• Collaborate closely with media agency, IT, Data Science, Marketing Analytics, Business Insights, Consumer Insights and more to ensure data is clean (platform API integrations, data mapping, etc.) data governance procedures are adhered to (tagging, tracking, naming conventions, labels, etc.) and reports generate actionable information, connecting to other areas of investment with an emphasis on storytelling at the executive and board of directors level


• Advise, mentor, assist and collaborate with global digital marketing and channel marketing teams, to ensure digital programs continue to improve on a global scale


• Independently stay up-to-date on industry trends and proactively recommend the latest and greatest, including beta tools, new tech, trending platforms, etc. to improve the effectiveness of advertising investments


• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.


• Other duties as required.

Qualifications

• Bachelor's degree required. Experience in lieu of degree may be considered.


• Minimum of three years of digital marketing or relevant experience required.

EEO

Otter Products is an equal employment opportunity employer (EEOC). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

For US Based Roles Only - Compensation Range Minimum

USD $56,000.00/Yr.

For US Based Roles Only - Compensation Range Maximum

USD $77,000.00/Yr.

Additional Total Rewards

Benefits Eligible - Full Time- check out otterproducts.com/careers/why for more info, Sign on bonus may be considered, if applicable, for relocation, Profit Sharing Program Eligible

Apply Now