Marketing Data Analyst at Ascend Learning, Inc. in Burlington, Massachusetts

Job Description:

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.

 

Job Overview

Ascend Learning is seeking an experienced Marketing and Business Data Analyst to help lead performance marketing efforts for the Healthcare division

This person will be accountable to:

• Define and shape the definitive set of marketing KPI’s and insights that will create the data driven truth and goals for our growing set of businesses


• Be a partner for all business marketing leads in analyzing business performance and opportunities overall and at the campaign, channel, and initiative level


• Work with a cross-functional team to create standard reporting that reflects the single source of truth for marketing performance

Responsibilities

• Data analysis and development of reporting methods using Tableau, Oracle, SQL, Excel, and Web Analytics for Finance and Marketing,


• Help create data standards for enterprise marketing initiatives


• Help establish performance goals and track marketing KPI progress


• Design develop and maintain access queries, databases and excel spreadsheets to develop statistical reports for all marketing channel performance


• Tracking

• Analyze website and clickstream data to identify user trends and to measure the value of new site features and functionality based on site conversion and other KPI’s and provide recommendations for change


• Continue collecting and analyzing monthly data in order to be able to develop a more in-depth forecasting model




• Reporting




• Develop on-going ad hoc reports and provided data analysis in response to requests from marketing, senior management and other functional areas to make critical business decisions based on the clickstream data obtained from our web analytics data set


• Develop Reports for Marketing Team - Coordinated reporting between the sales and marketing organization, ensuring consistency and accuracy


• Research, analyze and manage the needs of stakeholders, while capturing business requirements to establish business goals and determine implementation strategies with the process owners




• Analysis




• Perform ad hoc analysis on traffic, conversion rates, pricing, campaign performance, and other relevant data to identify upside opportunities and to diagnose drivers of volume strength and/or weakness




• Help design learning agenda and plan via tactics that include: A/B Testing; Sampling; Data sourcing; Partnerships

 

Required Education & Experience

• Minimum 3-5 years of experience in business analytics or business intelligence, ideally with experience analyzing marketing effectiveness and contributing to the optimization of marketing campaigns and initiatives


• Working knowledge of BI and data warehouse concepts and terminology


• Experience building complex reports in Tableau or similar platforms


• Bachelor's degree in statistics, computer science or related field


• Master’s degree preferred

Required Skills & Abilities

• Demonstrated ability to lead including in an influence model without authority and to succeed in a dynamic and sometimes fluid work environment


• Team player who is flexible to work on projects across businesses and with both internal and external stakeholders


• Demonstrated ability to manage and prioritize multiple projects to ensure their quality and on-time delivery


• Superior communication (written/verbal), presentation, and facilitation skills


• Superior conceptual, analytical and functional modeling skills, with ability to succinctly interpret data and strategic frameworks for executives


• Ability to work across both B2C and B2B business models


• Excellent presentation and analytical skills including PowerPoint, Excel, Word and Microsoft Teams

 

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

 

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