Marketing Technology Analyst at Comcast in Chicago, Illinois

Posted in Marketing 28 days ago.

Type: Full Time





Job Description:

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.Job SummaryComcast Advertising is looking for a Campaign Operations Analyst to join our growing Marketing Operations team. As the Campaign Operations Analyst, you'll be responsible for managing programs that support our various lifecycle and lead gen campaigns across multiple platforms. The role will support Comcast Advertising, Effectv and Freewheel properties. In this position, you'll manage campaign/program templates within our full tech stack including marketing automation, chatbot, event and CRM software. Your technical savviness and passion for processes will power the strategy and campaigns that drive new business for our companies.Job DescriptionCore Responsibilities:Assist with the day-to-day of marketing campaign setup across multiple platforms, creative formats,and target audience segmentsConduct quality control checks for the marketing lead ecosystem, and lifecycle/nurture programs for all segmentsEnsure campaign implementation follows organizational and marketing technology guidelinesImprove new campaigns using data and feedback from existing and previous campaignsTroubleshoot various aspects of campaign setupWork in alignment with other Marketing teammates including Marketing Technology, Marketing Analytics and Digital & Media Strategy.Assist and train other end-users of marketing software on setup best practicesSupports analysis and design of existing and new business processes that span multiple areas of the organization, including Customer Operations, Sales Operations, Marketing, Training, Finance and Legal.Develops scalable processes to support and benefit the Company's architecture vision.Deconstructstechnical concepts and metrics to facilitate process development.Helps to define success metrics for each new system or process and establishes a plan to track, monitor and measure the success of those metrics.Completes assessments of business processes and documents each of the following areas: problem statements, process flows, gap analyses and solution recommendations.Develops repeatable and thus scalable, plans and processes in order to speed time to market and improve operational efficiency.Diagnoses, corrects and documents issues, risks and problems using Quality Assurance (QA) practices.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Other duties and responsibilities as assigned.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.EducationBachelor's DegreeRelevant Work Experience2-5 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.PDN-947a6652-affa-40e3-9569-1f73324250d4


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