Posted in Other 30+ days ago.
The Digital Marketing Specialist will be responsible for a wide array of tasks related to fundraising e-communications: managing the production and distribution of heavily segmented email solicitation campaign communications for ten partner schools, annual fund programs, gift planning, and coordinate digital testing and performance analysis. Additional responsibilities will include collaborating on social media channel content and student fundraising engagement programs. All of these areas further the Fundraising Communications goal to engage alumni, parents and students in a lifelong philanthropic journey providing financial support for the university. This position will report to the Director of Fundraising Communications.
Job Responsibilities
E-communications
The Digital Marketing Specialist is responsible for executing and segmenting electronic communications for the Fundraising Communications Team including but not limited to solicitations, newsletters, stewardship, recruitment, and event follow-up efforts.
Analytics and Performance Monitoring
The Digital Marketing Specialist will be responsible for coordinating testing and tracking of the E-communication channels to determine best practices and strategies.
General Digital Communications Work
The Digital Marketing Specialist supports website content and assists with social media content and toolkits, collaborating with staff to develop strategies to further engage constituents with the University, and, more specifically, fundraising. This position is responsible for collaborating on visual designs and identities as well as static (text and images) and multimedia (audio and video) content, adhering to University standards in electronic communications.
Minimum Qualifications
Education
Work requires analytical, communications and organizational skills generally acquired through completion of a bachelor's degree program.
Experience
Work requires one year of experience in program administration or involving academic, instructional or counseling activities to acquire skills necessary to plan, coordinate and implement a variety of program activities and events. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
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