Growth Marketing Specialist, Venmo at PayPal Inc. in New York, New York

Job Description:

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.


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Job Description Summary:
Venmo is continuously innovating and launching new products that make Venmo the wallet of choice to all users. Our goal is to make Venmo ubiquitous, simplify payments and enable secure and fun experiences. We are continuously launching new products to meet these objectives... like the Venmo Credit Card!


Job Description:



Growth Marketing Specialist (Venmo Credit Card)



As the Growth Marketing Specialist, you will help develop and implement initiatives in email, in-app, push, and digital channels to drive growth for the Venmo Credit Card. You will be responsible for working with multiple stakeholders (internally and with our external partners) to drive acquisition, activation, and engagement with the Venmo Credit Card.



What You'll Do

• Own end-to-end execution of lifecycle marketing programs, including campaign strategy, asset creation, deployment, testing, optimization, analysis, and reporting.
  
  


• Work hands-on in our tools on campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, recurring, triggered and dynamic multi-channel campaigns.
  
  


• Help develop performance marketing strategies (beyond lifecycle) to create amazing customer experiences and drive credit card growth. Contribute to brand/awareness campaigns (OOH).
  
  


• Collaborate with Analytics to develop the right event tagging and reporting requirements for the programs.
  
  

• Help manage creative asset production for lifecycle campaigns in partnership with design, content strategy, and agency partners.
  
  


• Analyze Venmo Credit Card campaign results and determine actionable next steps for optimizing impact and enhancing the user journey. Distill results and takeaways for leadership team and external partners.
  
  


• Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire credit card funnel.
  
  


• Layer in targeted performance marketing channels, including digital performance marketing (SEM, paid social, etc.) to help drive key financial services metrics.
  
  

What We're Looking For

• 2-4 years of Marketing experience (at least 1 year of CRM or paid digital marketing)
  
  


• Has worked in credit, financial services, or FinTech
  
  


• Has developed both email and in-app lifecycle programs
  
  


• Has successfully worked cross-functionally and built effective working relationships
  
  

• Previous experience at an app-based company preferred
  
  


• Outstanding project management skills and ability to bring an idea from conception to execution through clear direction, prioritization, and planning
  
  


• Demonstrated success in an innovative and agile high-growth environment
  
  


• A strong verbal and written communicator
  
  


• Highly analytical and comfortable with reporting and analyzings financial metrics
  
  

• Bachelor and/or equivalent work experience required
  
  

Subsidiary:
Venmo


Travel Percent:
0


Our Benefits:
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com


Who We Are:
Click Here to learn more about our culture and community.


PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.


PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.


As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated. Apply Now