Senior Influencer Manager - Schwarzkopf Professional at Henkel Corporation in CULVER CITY, California

Job Description:

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

 

We are looking for a Senior Influencer Manager to lead us into the new frontier! As a Senior Influencer Manager at Schwarzkopf Professional, you’re an integral part of the digital & marketing team, providing day-to-day support to our community, colleagues, and most importantly our contracted influencers.

Your focus is making sure these influencers feel well looked after, clear on their contractual requirements, focused on the delivery of positive outcomes for the brand, and operating as an extended part of the brand.

You have a knowledge and understanding of existing and emerging social media platforms – from Instagram to TikTok – and the nuances (ie: proper FTC compliance) that go into making compelling and engaging influencer content across channels.   

You obsessively vet partners to make sure they are the ideal fit for our brand based on strategic goals, and influencers love working with you!!   Experience across channels, and facilitating posting on Instagram, Youtube, TikTok, and more.

You will become the go-to in-house expert on top influencers as well as influencer marketing tools, platforms, vendors and networks.

 

YOUR ROLE

• Identify and build relationships with prominent influencers and thought leaders


• Confidently lead nano, micro, and macro influencer campaigns


• Ongoing identification and qualification of new influencer talent


• Negotiate contracts & recommend contract deliverables


• Manages the influencer budget for the social team, ensuring all spent funds are being tracked. Manages timelines for deliverables, budget forecasting, reporting, and surfacing issues and acting as the first line of defense for quality control.


• Provide ongoing reviews of influencer contracted deliverables and report on influencer performance


• Manage headcount


• Agencies and vendors


• Glean actionable insights from campaigns and measure the success of influencer initiatives, delivering reports and recommendations for future programs


• Create and deliver influencer briefs and messaging & content guidelines


• Facilitate product seeding, onboarding, and training


• Maintain relationships with influencers and be the lead for any queries


• Lead brainstorms for inventive content ideas and topics that drive engagement both through influencers and social campaigns.


• Work alongside the digital and marketing teams to ensure influencer content seamlessly aligns with marketing strategies and work across different channels


• Keep the team up-to-date on the influencers trends – rising stars, emerging trends, best practices and technologies

YOUR SKILLS

• Bachelor’s Degree preferred


• 3-5 years of professional experience in social media and/or influencer relations


• Experience analyzing data to deliver on KPIs


• Successful track record of elevating brands and influencers alike


• Strong communication skills and attention to detail


• Structured communicator, dynamic and forward-thinking


• Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans


• Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision


• Proven work experience within social media


• Expertise in managing multiple social media platforms


• Well organized with great time management skills


• Outstanding project management skills


• Excellent interpersonal and relationship building skills


• Project management, tracking towards and measuring success, and optimization of influencer campaigns.


• You are a natural contributor in meetings and are comfortable presenting internally and externally, as well as capable of bringing influencer-led ideas to brainstorms and new business developments

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

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