EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
Email Marketing Manager Division of Continuing Education 58855BR
Strategize with Directors to develop and optimize email campaigns and workflows and supervisor the Email Marketing Coordinator to achieve ambitious DCE-wide growth goals. Position Description
Reporting to the Director of Marketing Services in the Office of Marketing and Strategic Planning at Harvard's Division of Continuing Education (DCE), the Email Marketing Manager is responsible for managing email strategy to support the pillars of DCE, including the Extension School, Professional Development Programs, Summer School, and the Institute for Learning in Retirement. The Manager will also lead, supervise, and manage the Email Marketing Coordinator
Duties and responsibilities include:
Strategy & Planning
Lead the strategic discussion to create an email marketing plan for each brand.
Strategize and manage the implementation of sophisticated and highly dynamic email campaigns and progressive, behavior-triggered nurture program at each stage of the buyer's journey. Includes working collaboratively on creative development, list management, audience segmentation strategies, as well as technical development, testing, execution, tracking, and refinement
Balance adherence to standard processes and industry best practices with adaptability to respond to changing business priorities to optimize meeting business objectives and ensure compliance and managing strategy for different industry regulations
Platform & Process Management
Monitor and perform quality assurance/control review to ensure device optimized, flawless execution and on-time deliverability of email deployments, A/B test and email optimization to assess and improve acquisition and retention performance across all user touchpoints and to maximize conversion and lead quality
Troubleshoot errors within platform and find possible solutions to resolve in a timely manner
Create and maintain an email preference center, email cadence calendar, email templates, process documentation, as well as lead scoring and attribution models
Reporting & Analytics
Report on email KPIs and campaign performance analytics. Drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out and unsubscribe rates via testing and optimization
Provide insights into email marketing trends to Directors by collaborating with Marketing Analyst on email metrics, registrations, applications, and other KPIs as requested
Create, Proof, and Edit Content
Create content, write copy, and optimize newsletters based on analytics and DCE goals
Reviews and copy edits all email messages to ensure they are meeting brand standards across teams and the organization
Bachelor's degree in business, marketing, communications, or related area
Minimum 5 years' experience in progressive e-mail or content management
Additional Qualifications and Skills
Experience with HubSpot or similar marketing automation platform, including creating emails, workflows, lists, and list segmentation
Expertise in best practices in email marketing
Excellent email copywriting and copyediting skills
Strong interpersonal communication skills including the ability to work with multiple stakeholders
Self-starter with the ability to initiate email campaigns to achieve marketing goals
Strong organizational skills with ability to create and maintain processes
Experience training team members on email marketing automation software
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in¿Harvard's Vaccine & Booster Requirements.¿Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's "COVID-19 Vaccine Information" webpage:¿http://www.harvard.edu/coronavirus/covid-19-vaccine-information/.
This position will be based in¿Cambridge, MA. DCE is currently trialing hybrid workplace models with a minimum of 2 days per week on campus, and will actively support some remote work (within a state in which Harvard is registered to do business: CA, CT, MA, MD, ME, NH, NY, RI, and VT) where business and team needs allow. DCE may adjust these as necessary or appropriate. Furthermore, individual flexible and remote work options for this role will be discussed during the interview process.
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.