Enrollment Communications Coordinator at Eastern Washington University in Cheney, Kansas

Job Description:

Enrollment Communications Coordinator




About Eastern Washington University:


Eastern Washington University is a regional, comprehensive public university located in Cheney and Spokane, Washington, with programs offered throughout the state and online with an enrollment of over 12,000 students. Eastern is one of six state-funded four-year institutions of higher education in Washington reporting to its own Board of Trustees.


Eastern’s 300-acre main campus is located in Cheney, a community of 11,000 residents 16 miles southwest of the state’s second largest city, Spokane. Eastern also offers programs in downtown Spokane at the Brand new Catalyst building and on the Riverpoint Campus which is shared with Washington State University. Eastern also offers program throughout the state based on the needs of the community. Eastern offers an array of bachelor’s and master’s degrees and one applied doctorate in physical therapy. EWU offers 135 fields of study, 9 master’s degrees, 12 graduate certificates, 39 graduate programs, 1 educational specialist degree, and 1 applied doctorate to more than 10,000 enrolled students.


Tribal Land Acknowledgement


Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place—the knowledge that comes from the land.



Job Summary:


We are currently seeking skilled and team-oriented applicants for the following position: Enrollment Communication Coordinator



Enrollment Communication Coordinator is responsible for reporting on and supervising the Student Communication Center and creating training materials for student staff. The coordinator will support the development of communication content and maintenance of the CRM for Enrollment Services. The coordinator will assist in events and activities that support overall new student enrollment. This position works under the supervision of the Enrollment Marketing Manager to write, build, and implement effective communications that attract and nurture prospective students. The coordinator will research best practices in enrollment marketing and communications and design creative content that will effectively influence student behaviors to enhance student success and recruitment. In collaboration with the Enrollment Communications team and the Office of Marketing and Communication, the person in this position translates enrollment strategies and priorities into social media, text, email, phone, and print campaigns. The Enrollment Communication Coordinator must be available for regular evening and occasional weekend work.


The candidate selected for this position will be rewarded with competitive compensation and a comprehensive benefits package which includes highly subsidized health/dental plans, retirement plan with 100% university match, generous paid vacation and sick leave, 12 paid holidays (adjusted accordingly), tuition waiver benefit and more!


EWU expands opportunities for personal transformation through excellence in learning.



Required Qualifications:

• Bachelor’s degree or equivalent experience
• Strong project management skills
• Ability to prioritize and communicate across multiple levels of the business
• Excellent interpersonal communication skills to effectively work within a diverse community, to establish and maintain good working relationships with alumni, faculty, staff, students, and the public, and to express ideas clearly and concisely
• Proficiency in Microsoft Office applications including Excel, Word, and Outlook (or familiarity with similar products)
• Proficiency in Adobe Creative Cloud applications, including InDesign, Dreamweaver, Illustrator
• Excellent problem resolution skills
• Excellent attention to detail
• Must be available for regular evening and occasional weekend work
• Commitment to diversity, inclusivity, and cultural humility

Preferred Qualifications:

• Bachelor’s degree in communications, public relations, writing, statistics, English, creative writing, marketing, business analytics, or a related field
• One or more years of communication or marketing experience
• One or more years of supervisory experience
• Strong copywriting and copyediting skills
• Experience working in higher education
• Demonstrated experience managing a CRM or CRM implementation
• Experience working in or managing a call center
• Bilingual ability: Spanish preferred

Other Skills and Abilities:






Job Duties:


% of Time: 55
Responsibility / Duty: Interpret and Convey Eastern’s vision and goals through student communication center activities:

• Supervise student staff members responsible for outreach from the Student Communication Center;
• Develop training materials in partnership with the Enrollment Marketing Manager, Admissions, Financial Aid and Running Start;
• Develop appropriate communication plans with Admissions, Financial Aid, Dual Enrollment and other campus units to make sure appropriate and timely messaging is shared with students;
• Develop, manage, and participate in communication campaigns consistent with enrollment goals;
• Actively seek to stay informed on industry trends and best practices in social media, text, email, phone and print communications for audiences in higher education;
• Understand the profile of target markets to inform strategy;
• Conduct focus groups and/or surveys of continuing and prospective students to enhance insight into student choices to inform improvement of existing efforts;
• Works with campus stakeholders to ensure communication aligns with the needs of prospective students in underrepresented groups, including but not limited to first-generation, lower socioeconomic, ethnic minority, adult learner, and returning students.
• Assist in the development of reports, queries, and analytics to determine outreach efforts, ROI, and new student behavior;
• Assist supervisor in budget management of the Student Communication Center.

Essential Function Indicator: Yes



% of Time: 25
Responsibility / Duty: Communication strategies:

• Document CRM processes and develop workflow solutions to reduce data errors;
• Manage and complete deduplication of records within the CRM system;
• Monitor, build, implement, and revise communications using CRM software;
• Create content for marketing materials, emails, and campaigns;
• Clean lists and upload cleaned list data into the CRM;
• Collaborate with EWU Admissions, Financial Aid, Running Start and campus partners in staff trainings;
• Work to fully leverage the CRM for internal efficiencies and improved student experience;
• Complete special projects and serve on committees as assigned;
• Partner with EWU Marketing and Communication in the development of communication and marketing to prospective students as well as the development of digital and collateral pieces;
• Follow federal, state, and institutional policies, including data retention policies and data security policies.

Essential Function Indicator: Yes



% of Time: 20
Responsibility / Duty: Train users and provide support to new student enrollment functions:

• Coordinate with Admissions territory managers to achieve conversion goals and ensure a seamless experience for prospective students consistent with University mission and strategic plan;
• Work with Admissions, Dual Enrollment, Financial Aid and campus partners to understand needs, make recommendations, and incorporate processes (workflows, tasks, and dashboards);
• Recommend, implement, test, deploy and train Enrollment Services staff and campus partners on CRM improvements;
• Participate in new student enrollment events and visits as needed;
• Provide customer service for students;
• Perform related duties as assigned.

Essential Function Indicator: Yes






Conditions of Employment:


This position, during the course of university employment will be involved in the receipt of, or accountability for, university funds or other items of value, as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.


All new employees must comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR and proof they are fully vaccinated against COVID-19 before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.

• COVID-19 Vaccination and Exemption Information link: https://inside.ewu.edu/hr/

This position is covered by the Public School Employees’ Collective Bargaining Agreement.


Salary Information: The salary range for this position is $43,588 (minimum) up to $48,000. Where the hired candidate will begin within this range is dependent on education, experience and skills.



Posting Date: 07/19/2022

Open Until Further Notice: No

Closing Date: 7/26/2022

Screening to Begin: 07/27/2022



Special Instructions to Applicants:


Submit your application materials through our online applications portal provided below. If you are unable to submit through the applicant portal, please contact Human Resources Services at (509) 359-2381.



To apply, visit https://jobs.hr.ewu.edu/postings/8984




EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.

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