Retention Marketing Coordinator at Caesars Entertainment in Jersey City, New Jersey

Job Description:

Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sportsbetting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.

As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars Sportsbook CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

What you will be doing:

• Be hands-on in creating, segmenting, and launching remarketing strategies
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry

What you will need

• Bachelor's Degree required
• 1-3 years of professional experience in CRM
• 1-2 years' experience in Marketo or a similar platform
• Analytical and data-driven mind
• Knowledge of the sports & gaming industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures:

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time
• Regular attendance in the office

William Hill started his business in 1934, traveling on a motorbike, taking bets in the local area of Birmingham. Continuing the innovative spirit of our founder, we have grown into an international and multi-brand business.