Nemours is seeking a Social Media Coordinator to join our team in Orlando, FL! This position will work remotely but will need to occasionally travel to the Orlando office.
The Social Media Coordinator is responsible for supporting the team in creating, managing, and adapting content for use in social media campaigns and the Nemours Blog. The Coordinator should be based in Orlando/Central Florida, but will support the social media team across the entire health system, as this role is enterprise-wide. The ideal candidate will be well versed in Facebook, Instagram, Twitter, and LinkedIn, and should understand how each platform can be leveraged to reach specific audiences. The Coordinator supports the Social Media Specialist and Manager in the day-to-day implementation of social media posts and is responsible for analytics reporting.
Given the challenges presented from COVID-19, this is considered a hybrid position. While many days can be accomplished virtually, it does require on-site support for photo and video shoots, select Child Life and press events, meetings with physicians, and other on-site support as identified.
Essential Functions
Social Media Content Development : Support the social media team in the day-to-day messaging, monitoring, and moderation of Nemours' social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels as needed.
Campaign Performance: The Coordinator serves as the team's expert responsible for the daily tracking, monitoring and reporting of social media campaigns through Sprinklr.
Lead Generation and A/B Testing : Actively test new channels, messaging, copy, audiences, creative, and landing pages to increase ROI and drive incremental conversions.
Social Media Optimization & Analytics : Implement best practices for social listening, uploading, tagging, reporting, and custom audience development.
Search Engine Optimization: Guide and partner with internal teams to optimize provider listings and location listings for Nemours.org.
Team & Enterprise Collaboration: Work closely with marketing and communications colleagues and colleagues in the Center for Healthcare Delivery and Innovation (CHDI) group and collaborate with other teams and departments to ensure alignment with Nemours initiatives. Approach work with a can-do attitude that reflects Nemours Standards of Behaviors.
On-Site Events Support: Attend specified events and capture photo/video content for social media as needed.
Maintain the Boosted Posts Budget: Identify and recommend organic content to boost on Facebook and Instagram.
Non-Essential Functions
Professional Development: Stay abreast of social media trends, healthcare issues, and technology-related opportunities to serve as a knowledgeable leader and system resource.
Problem Solving: Demonstrates ability to identify issues and develop effective solutions including seeking underlying problems, exploring all appropriate sources for answers and using factual and intuitive analysis to seek solutions beyond the obvious.
Team Culture: Works effectively in a team oriented environment and educates others in the organization about social media.